Like all good entrepreneurs, airwith Sony TetrisHenk derives its heroic charm from its willingness to take risks in pursuit of its own vision. Against his boss’s better judgment, Sony bets Nike’s entire basketball budget in an attempt to strike an exclusive sneaker deal with Jordan. When he meets resistance from Jordan’s agent, David Faulk (Chris Messina), he drives to Jordan’s parents’ house and talks to his mother, Deloris (Viola Davis), to become a professional. Break etiquette.
Genk literally bets his house on the success of Tetris. When he asks for a loan to buy the rights to the game, he pledges all his assets. When he discovered that he would have to negotiate with the Soviet government for international rights to Tetris, he risked imprisonment and entered the country on a fraudulent tourist visa.
But this risk never reaches the emotional realm. social network Zuckerberg hasn’t been afraid to show his girlfriends, best friends, and business partners alienating at every turn. So his single-minded devotion to Facebook has paid him a lot.of air, the closest thing to a truly personal sacrifice is VP of Marketing Rob Strasser (Jason Bateman), who worries that Sunny’s gambling will bankrupt the basketball division and cost him his job. It’s time to The shoes his daughter will love him for.This soliloquy is tricky, to say the least, and its inclusion only underscores the complete lack of non-professional relationships and interactions in the rest of the film. scene of Tetris Where Genk missed his daughter’s singing recital. It only highlights the film’s struggle to make Henk’s personal life feel relevant to his professional pursuits.
By excluding the personal sacrifices of Sonny and Henk, air and Tetris Safer. These films are not unwavering portraits of original innovators. These are fairy tales about what happens when you’re a nice guy who works hard and dreams big. They do not understand the meaning of man’s messy inner life. They justify their importance by objective profit indicators. The stakes of each movie are directly proportional to how much profit its core product made — as the movie’s epilogue tells us, Nike made 126 million from the Air Jordans in its first year of sales. Dollars in revenue, Tetris made $110 million during its first holiday season.but air Noting that it set a precedent for athletes to benefit from brand partnerships, Air Jordan tries to give its invention more weight, but fails to explain why it matters. When it comes to qualitative rather than quantitative stakes, these two films are at a loss.
But the most annoying factor is air and Tetris‘s initiative and glorification of the imagination is how these films take a risk-averse approach to generating audience interest.As noted by critic Joe Quinan wall street journal, building art around consumer goods is very efficient. “The public does not have to spend a lot of time figuring out what the film is about.
Critic Eramine Abdelmaumud elaborated on this for the podcast front burner, suggesting that movies about products have come to compete with Disney for its power of brand loyalty. Audiences trust the Marvel brand, so every Marvel movie is a “sure bet” and Disney can continue to expand indefinitely. Bigger studios are looking to harness the power of other brands by building stories about popular consumer goods like Air Jordans, Tetris and Flamin’ Hot Cheetos. It’s just another example of what he calls a “complete lack of willingness to take risks” in an industry almost monopolized by Disney.
A sneaky tactic, but fundamentally misaligned air and TetrisArgument: The best and most successful ideas require incredible leaps. Very depressing. They’re just trying to get pretty good. But in that limited metric, I think they succeeded.