Behr has partnered with the Paint Contractors Association (PCA) to empower women in a male-dominated industry by spotlighting their career journeys and providing them with educational opportunities and training resources through the PCA’s Women’s Painting Group. is trying to increase its presence.
Behr Global Chief Marketing Officer Jodi Allen said: paint company. “By partnering with the PCA and spotlighting the stories of professional women painters, we hope to spark conversations about increasing the presence of traders and learn how to be a stronger ally for women in the industry.
PCA Executive Director Nigel Costolloe said: “PCA is proud to partner with Behr to support Women in Paint.”
To kick off this commitment, Behr collaborated with PCA to produce an episode of the “Business Anatomy” documentary series that focuses on the journeys of four professional female painters, both challenging and successful in the industry. I caught
• Gillian Nielsen, President of Contemporary Surface Solutions, LLC (CSS): After starting her painting career in residential homes, Nielsen became San Diego’s first commercial painting foreman, with over 30 years of San Diego management, project estimates, and has developed expertise in executive leadership. commercial painting industry. Since starting her career, Gillian has been determined to break down barriers and pave the way for other women to follow in her footsteps through mentoring and recruiting female painters. CSS is a women-owned specialty finishing division and is considered one of San Diego’s top commercial paint contractors.
• Gina Koert, President, Shamrock Painting Inc. (SPI): In addition to over 20 years of people and project management experience, Koert served on the Board and Chairman of PCA. Last year, Koert chaired the PCA Education Board, where she laid the groundwork for her best practices in trading and creating her training videos.
• Billie Machain, Co-Owner/Managing Partner of Billie’s Painting Solutions: After starting out as an inventory manager in a paint store, Macchain has been in the industry for 30 years and is now co-owner of a commercial painting company, Housing project with my daughter. Their combined experience allows them to have a holistic view of the work and approach each project with a teamwork mindset.
• Veronica Tucci, Co-Owner/Managing Partner of Billie’s Paint Solutions: In 2008, while studying accounting in school, Tucci started working for a national paint manufacturer. She rose from assistant her manager to sales representative and got the chance to discover who she really is. Passion: Helping people achieve their goals. Despite taking short breaks to try her hand at sales and management, she always found her way back into the painting industry where her mother worked. In 2022, Macchain and Tucci decided to partner with Chance to launch their own paint company.
Behr plans to fulfill its pledge to women painting contractors by providing in-person training events, helpful resources and educational opportunities in the future. “There is a promising opportunity to increase the exposure and career growth of professional women painters, and we are focused on inspiring and inspiring future generations,” Allen said.
