beyonce’s The days of Adidas are over and the partnership with Balmain is just the beginning.
On Thursday, according to hollywood reporterIn 2018, Beyoncé brought Ivy Park’s apparel line to Adidas to develop the brand’s new footwear and apparel collection. THR reported that Ivy Park and Adidas are experiencing creative differences and that Beyoncé plans to work independently.
Representatives for Beyoncé and Adidas did not immediately respond to BuzzFeed News’ requests for comment.
just one day later vogue france A new collaboration between French fashion brands Balmain and Beyoncé has been announced. The announcement came as the singer appeared on the cover of her April 2023 issue of the magazine. Vogue France’s cover of her story included her Beyoncé and models wearing items from a new collection she co-signed with her creative director of Balmain, Olivier Rousteing. The ‘Renaissance Her Couture’ collection features her latest album, renaissance.
“Thanks to @olivier_rousteing and @balmain for bringing the Renaissance to life with couture,” Beyoncé wrote. Instagram post“It was a freedom to design with you. Thank you for allowing me to celebrate the human form, take artistic risks, push boundaries, and express myself freely.”
According to W magazinethe collection is a one-time collaboration and the work is not for sale.
Amid a new partnership with Balmain, Ivy Park’s future remains uncertain.according to wall street journal The apparel line closed out the year with sales of around $40 million.
Beyoncé first debuted the Ivy Park brand in 2016. Joint Venture with TopshopThe musician took full ownership when his contract ended in 2018, before moving the brand to Adidas.