Microsoft says its Bing search engine has hit a new all-time high, reaching 100 million daily active users.
The news came through a post on the Microsoft Bing blog.
(opens in new tab) We’ve seen how ChatGPT-powered AI has changed Bing traffic, pushing it past 100 million for the first time in its first month.
The company says its new Bing AI (in preview) has over 1 million users, pushing the search engine numbers to another milestone.
Microsoft also says that one-third of Bing AI’s “millions of active users” are new to Bing. This shows that chatbots are directing people to search engines, but there seems to be an element of confusion here.
Is it “over a million” users of AI or “millions”? I don’t know why you didn’t call me. Millions, or like a number? Insert shoulder shrug here.
In any case, Microsoft also acknowledges the plain truth that Bing still lags far behind Google. [100 million] is a surprisingly noteworthy number, but we are fully aware that we are still a small, low, single-digit share player. That being said, it feels good to be part of the dance!
Analysis: Can this growth be sustained?
Let’s be honest, Bing AI is more than just a chatbot. It’s a way for Bing to challenge Google, and Microsoft hopes to quickly shift gears to gain momentum.
This is not only a market share boost in the Bing search engine, but also a series of attacks on the Edge browser, as we’ve already seen with Windows 11’s Bing AI taskbar implementation. Go to your Bing page and open it in Edge.
(Note the disappointment on this and that the Bing icon is gone from the search box for now after Microsoft pretended to have AI integrated into the taskbar rather than just a link. It will come back regularly.) .
Anyway, it turns out that Microsoft’s plan is working so far. Bing AI preview successfully added regular users to Bing Searcher ranks, will this continue?
(Image credit: Microsoft)
we are suspicious As you can see, the Bing chatbots are all shiny new and still very curious. As you would expect from any new technology, there was some serious pull at first. That interest has been fueled by measures such as the recent introduction of her three personalities for experimentation and various restrictions previously imposed by Microsoft. Chat off.
And there is no doubt that there is still entertainment in provoking AI, trying to manipulate it from different angles (humor is inevitably one), and messing around with chatbots. But it doesn’t last long.
Don’t get me wrong, there are serious Bing bot users, of course, but I can imagine that a good deal of the initial appeal came from the curious and the mischievous.
In that regard, the first number isn’t really a measure of how big an impact Microsoft calls the “new Bing.” If growth continues and AI is meaningfully honed and improved in the coming months, we can talk about a new wave of adoption at Bing.
Until then, I’m skeptical and my overall impression is that Microsoft opened the door too early on this subject. I’m not sure the AI will be tuned enough for a while to seriously impress the way it should be, but it’s easy to see why Microsoft was so eager to launch. We need all the weapons we need to fight Google (and Chrome), and the latter company is pushing ahead with its own AI technology (Bard).
Via MS Power User
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