Bluehost has announced a new point-and-click solution that makes it easy for virtually anyone to create an ecommerce store with WordPress.
This is an opportunity for companies where technology complexity was a barrier to entry.
It’s also a door opener for agencies to more easily serve smaller clients and help larger businesses succeed.
Bluehost highlighted the following benefits of their new e-commerce solution:
- Easy – Set up a beautiful online store to suit your needs with the option to rely on in-house experts to build it for you, even if you have no website experience.
- Customizable – flexible, powerful, top performing and beginner friendly. The new custom-built Wonder Theme that comes with the product is highly customizable for a specific look and feel.
- Curated – Bluehost simplifies your WordPress experience. Enjoy the power of WordPress without navigating over 59,000 themes and plugins. Handpicked and designed by WordPress experts, Bluehost gives you all the plugins you need, not the ones you don’t.
- Powerful – Built-in WooCommerce features and YITH plugins, both well-known brands in the WordPress space and the only product offering this combination of features.
point, click, done
For some, 90% of the battle to start selling online is technology.
WordPress’ guiding principle is that the software is easy to use and takes only 5 minutes to install, but WordPress is really just the core of your website.
To complete your website, you need to extend the WordPress core with plugins such as WooCommerce and connect them with application programming interfaces (APIs) to achieve other functionality.
What Bluehost has done is turn all these parts of getting online into a point-and-click procedure.
It starts with an onboarding process where the necessary components like WooCommerce, Yoast, and block themes are installed in the background.
The user then clicks through a series of steps, including connecting a payment processor and making the website work.
This is achieved through a tab-based menu system.
The tabs correspond to the following steps:
- General settings
- Add product
- Customize your store
- Advanced features
- launch a store
Screenshot of general settings page
The image below shows the second step for creating a new store. This includes necessary information such as payment processors, shipping label settings, and e-commerce tax calculations.
All the user needs to do is click the tabs on the left and cycle through the next steps (step 1, step 2, step 3).
There is also contextual documentation to assist those who need information.
The screenshot below shows the interface for uploading/importing product data and the link to the documentation underneath.
Creation of important pages within the site is performed using pre-built block pattern templates.
Blocks is the term for the WordPress no-coding visual design interface.
Simply select the type of page you want to design and click a button.
It also has optional advanced features such as customer wishlist functionality, product filters, gift card sales, and customizable customer account pages.
Each store begins with a starting point template that can be customized as desired by the site owner.
This part is probably a good place to learn how to customize block themes, add background images, and change the fonts and colors of different sections of the web page.
This part of launching the site is where some users might pause.
But WordPress blocks are designed with clearly labeled and intuitive context menus.
Below is a screenshot of what the e-commerce site looks like after the starter template has been customized.
Here’s a screenshot of the block interface for customizing web pages.
A zoomed-in screenshot of the WordPress block interface showing the context menu for modifying the block:
Bluehost eCommerce WordPress Solution
WordPress is a popular way to build ecommerce sites, but it’s difficult for site owners to build on their own.
That difficulty is a major reason for the growing popularity of site builder platforms with proprietary technology.
It’s worth noting what Bluehost has done. That’s because they adopted their widely-loved but not-simple point-and-click content management system to make e-commerce sites with advanced features like the ability to sell gift cards intuitive and easy for almost anyone. Because we made it possible to build.
Ed Jay, President of Newfold Digital, the parent company of Bluehost, YITH and Yoast, said:
“With the launch of Bluehost’s new commerce solution, our team is addressing the needs of small businesses that want the flexibility and power of WordPress, but want to simplify their online selling experience.
The curated experience we provide is built on security, reliability, and reliability by harnessing the power of WordPress and putting it in the hands of our users in a way that feels intuitive and native to each customer looking to grow their business. Achieve the perfect balance of functionality. ”
Bluehost has achieved its goal of making it easy to create sophisticated e-commerce websites.
This is important not only for business owners, but also for web developers and search marketing agencies. Because we serve small businesses that may not be ready for a bespoke solution and provide additional ways to help them begin their journey to becoming more successful.
Read Bluehost’s blog post
How our new ecommerce solutions can make your life easier
Featured image by Shutterstock/Tirachard Kumtanom