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Canva Enters the $1.7 Billion Website Builder Space – But Can It Compete? – Forbes Advisors

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Canva, a DIY graphic design platform that makes it easy to create everything from logos to business presentations without any design experience, recently released its latest feature, a website builder. The company, which was valued at his $40 billion last year, has now expanded into the $1.7 billion website builder market, competing with powerhouses like Squarespace and Wix.

Rappler reports that Canva CEO Melanie Perkins said the reason it expanded its product line was to meet the demand for more visual content and to offer new ways to present information. . But does the visual design platform leader, a pioneer in drag-and-drop graphic design, have what it takes to compete in this increasingly saturated market of website builders?

Launch a free one-page Canva website — how much does it cost?

Following the launch of the Canva website, the company touts the fact that users can easily and therefore quickly build and launch a free one-page website. The Canva website web design process follows the same framework as any of his other Canva projects or designs. Start by choosing the type of project you’re working on (website, logo, poster, presentation, etc.), choose a pre-made template, and customize it with Canva’s intuitive drag-and-drop editor.

To create a free one-page website with Canva, you’ll need to connect a custom domain (like yoursite.com) or use a free Canva domain (like yoursite.canva.com). If you need a domain, you can buy a top-tier domain (extension .com) from Canva for around $18.99/year. This price tag is higher than some domain name registrars like GoDaddy and Namecheap, but it saves users time by eliminating the need to manually connect domains.

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Canva offers a free perpetual plan, but be aware that many users will need a premium membership to get the design and customization features they’re looking for. From, you can access additional features such as a large library of premium stock images, 1 TB of cloud storage (5 GB on the free plan), social media scheduling, and design features like resizer and background remover. more.

By comparison, the paid plans of major website builders like Squarespace and Wix start at around $16 per month. However, Canva has entered the market with a number of free website builders.Canva’s premium plan offers a versatile graphic design suite that businesses can use for everything from websites to social media posts and business cards. It offers, but it currently lacks many features commonly available among top website builders.

Canva website builder stands out for its simplicity

The newly released website builder is very basic in terms of options and features available. For example, the template is designed with about 5-7 pre-built pages (eg Home, Services, About). While users are free to design in terms of visuals, advanced selling features (i.e. abandoned cart recovery, subscriptions, shipping calculators) and the ability to sell downloadable products and online are typically available. It lacks many e-commerce features. Book a course, book an appointment, or accept an appointment.

In other words, Canva is a well-designed website builder for anyone who wants a visually pleasing informational website. There is none.

Indeed, its limitations make it one of the most beginner-friendly website builders on the market. In return, it’s a solid solution for anyone who needs a basic website with a few pages of information quickly, without spending too much time. Often this is a brick-and-mortar business that wants to launch a website that provides basic details online, or is in the process of building a more comprehensive website while getting the site up and running quickly. It could be the business you want. .

Seamlessly express your vision

Additionally, the Canva website builder can be a quality resource for anyone looking to work with web designers and developers to build a custom website. Canva does a great job with its beginner-friendly drag-and-drop visual editor, offering a great deal of design freedom that other site builders lack.

This means giving users the ability to easily design mockups of their site that they can use to convey their vision to web designers. High-quality mockups can save companies money and considerable development time, as the process is often bogged down by design discrepancies that occur when companies struggle to effectively communicate their site vision. increase.

Video Source: Canva

Whether you want to build a simple and informative website in minutes or you want to explain your vision to your development team, Canva is the resource for that. Canva doesn’t currently compete with the best website builders on the market, but it wasn’t designed to. Carve out a unique space within the market for a unique target audience with high

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