Combined approach to improve online discoverability and user experience

What is the difference between the best and average websites?

How can you create web content that is digestible for search engines while still providing a user-friendly experience?

A successful website can strike a harmonious balance through the combined use of UX and SEO.

It’s important to understand how these two concepts go hand in hand if you want your site to rank higher than your competitors.

User experience design and search engine optimization are both critical to website performance and profitability.

These are two different areas, but you can see that they are functions of each other. They are so closely intertwined that it is not clear where one ends and the other begins.

But how do UX and SEO work together? And why is it important to consider both web development and digital marketing strategies?

While SEO deals with how to attract users to your site, UX factors can influence whether or not users convert.

In our new eBook, UX and SEO: Improving Online Discoverability and User Experience with a Combined ApproachLoren Baker, details how to harness the common power of UX and SEO to drive better results and more conversions.

Key Insights:

• Learn how UX and SEO work together and how UX affects website performance.
• Learn about UX in Google updates and what you need to track.
• UX and accessibility audit checklist.
• Misconceptions about user behavior data.

Download your copy now and find out how you can leverage these tools to give your site a competitive edge.