The findings were part of the 2023 CMS report for the UK. story blockA CMS is a software system used to manage a company’s online presence, such as WordPress, Joomla or Drupal. The survey found that 55% of the 1,639 companies surveyed use more than one CMS, and 7% use four or more.
According to reports, the dangers of using multiple CMS are workflow disruptions, content silos, communication problems, decreased efficiency, and increased costs. In contrast, 87% of companies that upgraded their systems experienced significant revenue and productivity gains.
According to Storyblok CEO and co-founder Dominik Angerer, modern content operations such as the headless CMS platform provided by Storyblok will yield a 582% return on investment over three years.This figure was found as part of the overall economic impact study Conducted by Forrester Consulting.
“It is very encouraging to see that so many businesses in the UK are realizing the financial and productivity benefits of using a headless CMS,” says Angerer. .
Businesses typically use multiple CMSs, mostly due to outdated technology stacks. This may indicate that some UK businesses are struggling to adapt to new marketing challenges. For example, 29% of those surveyed said they needed an additional CMS due to technical limitations, and another 34% said they used it as a backup platform to reduce risk. i thought i needed to.
Additionally, 30% of respondents said their current CMS workflow is difficult or very difficult. This is amplified by the fact that 77% of companies use his CMS regularly across multiple teams.
Regardless of the benefits and pull factors modernized content systems offer, the push factor remains the biggest driver away from the old CMS. Time-consuming process (36%) was the most common reason for updating, followed by difficulty learning new systems, skills, or tech stacks (25%), and security risks (17%) third. follows.