According to IDC, customer expectations for digital experiences continue to rise and they expect relevant and personalized content across all channels.
But organizations often struggle with growing content requirements, more channels and touch points to manage, and rapidly changing customer needs, according to a new survey of 1,500 manufacturing companies conducted by IDC. requires agility.
Moreover, the importance of improving the online user experience for manufacturing companies varies by industry and region of the world.
“Historically, the industry has been reluctant to change the way businesses operate,” says IDC. “And while e-commerce is still a distant second for manufacturers overall, it remains the fastest-growing revenue stream (63.7% expect growth, while only 11.5% expect a decline. increase).”
Expected changes in digital experiences
According to IDC, the average change predicted by manufacturers is a 23.8% increase in online sales over the next two years, with 44.2% of respondents predicting growth of more than 25%.
“by region (NA 31.1%, EMEA 18.9%, APAC 10.9%) and by sub-segment (F&B/CPG 30.3%, industrial manufacturing 25.4%, automotive 21.7%, electronics and semiconductors 20.5%, and chemicals 10.2%)” IDC said. “But no matter how the data is sliced, the whole movement of business is moving towards e-commerce.”
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