A survey conducted by the American Hotel & Lodging Association in September 2022 found that nearly all hotels are experiencing staffing shortages, with 87% of survey respondents experiencing staffing shortages and 36% experiencing severe staffing shortages. I replied that I was in a situation.
Over the past two years, ‘staff shortage’ has been a buzzword in the hospitality industry, requiring hoteliers and restaurants to get creative to keep up with customer service. Digital marketing is the first solution that comes to mind to solve this problem, but we see some clients getting creative to leverage their websites and online media channels to promote their career opportunities. I’ve seen A client and his Vizergy account Here are three examples of him that his manager came up with.
- Streamline your front desk in your call center — Vizergy’s latest product frees up your front desk during your busiest hours, allowing front desk staff to spend more time providing face-to-face service. Our call center is available 24 hours a day, seven days a week, with dedicated hours available if your facility requires special assistance. Our call center staff are thoroughly trained for the properties that handle calls and provide customized services for each property.
- Social Media Advertising — Some clients have chosen to invest their marketing budgets in online media campaigns to promote employment opportunities. A resort in Stowe, Vermont ran a hiring campaign for six months and got him 1,550 clicks at an average cost per click of $0.77.
- Modal Popups — Enabling modal popups on your site is typically used to advertise special offers, but you can also notify website visitors of job openings. Instead of website visitors scrolling to the footer of the website to find her career page, this popup can grab the potential employee’s attention on the home page of her website.
2022 will be a year that will be remembered in terms of “pooled travel demand” and “revenge buying”. This was promising as travel industry revenues were rising, but many hotels were having serious problems keeping up with the influx of guests. , which helps increase the number of applicants a property gets. For more information, please contact your account manager or email us today.
About Vizergy® Digital Marketing
For over 20 years, Vizergy has provided the hospitality industry with cutting-edge marketing technology, knowledgeable people and outstanding service to clients around the world. The company offers complete travel lifecycle marketing solutions, from conversion-optimized website design, to award-winning digital his marketing programs, booking solutions, media planning and execution. Touted as the #1 digital marketing system, Vizergy’s platform is easy to use, turnkey, SMART, and continually enhanced with tools that help hotels compete and maximize revenue. . At Vizergy, hospitality marketing is not only our mission, but our sole focus. For more information, visit Vizergy.com.
contact:
Ryan Ridge
904-389-1130
Ryan.R@vizergy.com
