FINN Partners Acquires Outré Creative



FINN Partners, a global independent marketing and communications firm, has acquired Outré Creative, a 15-person international creative and digital design agency specializing in financial services. The company became known as Outré Creative, a FINN Partners Company. Aidan McCann, Outré Founder and Managing Director joins as Senior Partner. He will report to his partner Alexis Pratsides, co-managing EMEA.When Matt Bostrom, managing partner in the United States and will be part of the management teams of both. No staff redundancy or client conflicts.

Founded in 2002, London When New York, Outré has won numerous awards for its results-driven work and supports clients in five core service areas: creative strategy, digital design, branding, information design and copywriting. Their extensive customer base spans financial services, utilities and insurance and includes prominent names such as: EtnaAon, Chubb, Guardian, Marsh, New York Life, Travelers.

Peter Finn, CEO and founding partner of FINN Partners, commented: Today he has 140 colleagues in the UK and around 170 colleagues across EMEA. Outré has also expanded his global financial practice, rapidly becoming one of his FINN Partners practices alongside health, technology, consumer and travel largest.Current sum of annual fees for this discipline $15 millionwith the client New York, boston, Portland, Vancouver, Nashville, HonoluluWhen LondonWe expect this number to grow as we offer these additional features to existing and new clients. ”

Noah FinnOutré, Founding Managing Partner and Global Head of Integrated Marketing, said: This acquisition will strengthen our creative capabilities in EMEA and enable us to offer our clients powerful marketing solutions based on the complementary synergies of both companies. In addition to a full suite of digital and performance marketing services including SEO, PPC, web design, UX, and paid social, Outré’s prowess in creative and web design is a strong asset to our company’s strong web development and technical capabilities. perfectly complement the ”

FINN’s integrated marketing firepower spans the United States, EMEA, and Asia PacificIt currently accounts for about 25% of the company’s overall revenue. In 2021, FINN acquired UK digital marketing specialist MintTwist, followed by strategic acquisitions including: Portlandbased creative marketing agency AHA. Anthology Marketing Group, hawaiian The largest general institution. and more recently, Asiabased health communication agency SPAG. Currently, FINN’s integration team has approximately 350 staff, $50 million in earnings.

Said Aidan McCannSenior Partner, “We are poised to position ourselves with larger brands that appreciate the power of strategic design to drive end results. It’s exciting to see you become part of a private and independent powerhouse like this. , we will be able to offer a wider range of functions.”

Rupert AsheACA, CEO of D5 Capital, provided the introduction between FINN Partners and Outré and helped facilitate the transaction.

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