CXOtoday gave an exclusive interview to ZEUX Innovation co-founder Hemal Gathani
Please tell us briefly about the history of ZEUX Innovation so far.
In 2016, ZEUX embarked on a mission to showcase the tremendous impact a great user experience can have on your business and how it translates into quantifiable results. ZEUX’s unique results-focused approach has allowed ZEUX to attract the attention of several well-known companies in a very short period of time, including Tata Group, Fabindia, Dream11, Discovery, Hotstar, Godrej Properties and Reliance Retail. We follow a truly user-centric design process, fusing the art and science of design to create an unparalleled user experience. Our expertise lies in providing top notch his UX solutions for large and complex systems. Central to our philosophy is our belief that UX is a feeling. ZEUX’s outstanding achievements have been featured in various publications such as Silicon India, Economic Times and Business World. Today, ZEUX boasts a diverse portfolio and a formidable client base, ranked by Clutch among his top 3 UX design agencies in India.
What was the biggest challenge ZEUX faced in the huge competition in the UX design industry?
As such, there isn’t much competition for true UX design companies. have little or no understanding of and do not follow a user-centered design approach. User of the design process. In a way, our challenge is to make the client aware of what true UX is and what it takes to achieve her best-in-class UX. Thankfully, many organizations have matured and recognized the value that a true UX design company like ours can bring. Most recently, we partnered with a large fintech company to redesign the loan application and service journey on our app and website. By following a user-centered design approach and applying the science and art of UX design, the number of transactions increased significantly by 9x after the launch of the new design.
Another challenge is that design firms often do not invest enough in hiring and retaining the right people. They try to cut corners to get the cheapest bids for their clients. ZEUX avoids such practices. We believe in helping our clients achieve true business results by ensuring that the right people with the right talent and the right processes are followed.
What are the most important aspects of designing inclusive experiences for diverse people?
The most important aspect of designing an inclusive experience is designing the lowest common denominator. For example, when designing an interface for an ATM, one should consider the fact that it can be easily used by a semi-literate individual. Anyone should be able to withdraw cash easily.
Whatsapp’s popularity is also due to its adoption across socioeconomic classes, age groups, ethnicities, and more. This was achieved mainly because they designed the lowest common denominator well and kept “super simple” as the main objective.
Please share an overview of the different projects ZEUX has designed so far.
ZEUX has successfully conducted large-scale UX design interventions across various industries and domains. In addition to providing design solutions, we also carry out stand-alone activities such as UX assessments, user research, user testing, and building design systems.
Below are some of the UX design projects offered by ZEUX and their ROI figures.
|white hat junior||Website end-to-end journey design||Experience class completion rate 8 times
6x increase across classes
8x increase in revenue
23% increase in student lifetime value
|discover||OTT apps||Discovery+ has become one of the top rated OTT apps in India on the 5 largest platforms – iOS, Android, Web, FireTV and Android TV.|
|ICICI Bank||Money2India Portal||In its first month of launch, Money2India’s revenue grew at double-digit rates, following a strong upward trajectory.|
|HDFC life||UX Redesign for Online Insurance Purchasing Journey||“From a business perspective, the investment in this UX revamp paid for itself within 5 days of launch.” – HDFC Life Team|
|Tata Sands||Designing a trading aggregation platform dedicated to Tata Group employees||lower registration drop-off
Increased redemption of offers
Double-digit growth in TSSS contribution to sales of participating TATA brands
What are the biggest trends in the UX design industry right now?
Every business has its own customer segments and business goals, so we don’t recommend blindly following design trends. However, here are some trends that are widespread and growing in popularity in UX design.
Simplicity over functionality: End clients are increasingly realizing that simplicity is inversely proportional to the number of features. Great focus is placed on creating a clean and uncluttered interface, with an emphasis on usability and functionality.Comprehensive design: Designers are more attentive to creating experiences that are accessible to all, including those with disabilities, by focusing on factors such as readability, color contrast, and navigation.
User research and testing: It will be standard to include user research and user testing as part of future design methodologies. Designers and End Her clients realized that not investing time and resources in research and testing would cost them a lot later.
Micro-interactions: Small animations and interactions can have a big impact on the user experience, and UX designers are incorporating more and more microinteractions to add personality and fun to interfaces.
Briefly Describe the Indian UX Design Industry: Scope and Current Scenario
The UX design industry in India is growing rapidly and there are many opportunities for UX design agencies. According to a NASSCOM report, his UX design industry in India is expected to reach $9 billion by 2025 with a growth rate of 20%. This growth is driven by the adoption of new technologies such as artificial intelligence, machine learning and virtual reality. The COVID-19 pandemic has accelerated the digital transformation process and increased the focus on digital products and services.
And as customers become more demanding, companies are desperate to reinvent themselves. Simply creating a digital product or service and expecting users to flock to it is a thing of the past. Companies are now competing in the UX space. As screen sizes shrink, digital experiences need to be less cluttered and more focused. Making UX a strategic imperative, his UX leaders consistently outperform market indices, even during difficult economic times. India is now leading the UX/UI narrative, with businesses providing a digital presence across critical platforms and transforming users’ informational intent into intent to buy, transact, engage or contribute.
The Indian UX/UI design industry has huge potential and there is a growing demand for UX design agencies that can create great user experiences keeping in mind the unique cultural, social and economic conditions of the Indian market. .
Please tell us about your future plans for ZEUX.
In a very short period of time, ZEUX has become India’s leading UX design company and is set to take the pole position within the next two years. ZEUX is now looking to expand into new regions. In the long term, our vision is to become a top player in the global UX industry, renowned for both our design expertise and strategic consulting services.