Looking to build a hotel website design that will help you increase your direct bookings and revenue?
The design of a hotel website should be of utmost importance as it has a great impact on the booking patterns of travelers.
Travelers want websites that reflect their needs and expectations. If your website doesn’t attract them, they’re unlikely to book a room in your hotel. Today, having a strong, engaging and well-integrated online footprint is the only way a hotel can stay in business.
This article will help you understand the necessity of hotel website design and how to create a hotel booking website.
Why You Need to Design and Build a Hotel Booking Website
Building a website for your hotel or property is critical to expanding your online reach, enabling direct hotel bookings, and increasing your hotel’s revenue. All of these factors are favorable to the hotel.
However, it is not enough to just appear online and provide relevant information about hotels and facilities.
Now for the design!
Hotel booking design is important for boosting your SEO ranking and impressing travelers.
To get more guests to book through your hotel website, you should:
- To make your hotel more discoverable, it needs to rank higher on search engine result pages.
- Your hotel website design should visually impress and connect with your guests.
- You need to be able to provide and display important and relevant information to potential customers in an easily accessible manner.
- It should be easy for travelers to book hotel rooms.
- Advertising, discount deals, and cost-effective packages should be used to attract potential guests.
- You need to display great visual content that is highly engaging and relevant to your hotel or location.
Unless you build and design a great and engaging website for your hotel, it’s difficult to implement all these elements in a nice and organized way.
When you use our website builder tool to build and design your hotel website, you don’t have to worry about the final output. Technology covers it all and takes care of it. Our technically advanced website builder is developed with best practices in mind so that you can increase your traffic and convert visitors as easily as possible.
How to create a hotel booking website?
Developing and designing a new website can be a daunting task for hoteliers. Before we start, we should take a moment to review your requirements, resources, and design expertise.
When it comes to hotel website design, you have two main options.
- Invest in an easy-to-use website builder.
- Invest in a web developer to develop a customized design from scratch.
By investing in a web developer, you can offer hoteliers an attractive custom design. However, it can be difficult even for operators unfamiliar with web design.
Hiring a developer to design a web page from scratch is much more time consuming and expensive than using a website builder. Additionally, future updates or changes to her website can be difficult as the website developer hired must approve all changes.
On the other hand, investing in a hotel website builder allows you to design a customized website for your brand. can save
If you choose this option, choose a website builder designed specifically for hotels. It has the features you need to increase direct hotel bookings and sales revenue.
However, if you already have a hotel website, you should find and recognize the missing necessary elements and consider redesigning your website. A hotel website might lack all the call-to-actions such as a ‘book now’ button, a secure online payment system, and some quality SEO features.
Tips for Redesigning Your Hotel Website
Here are five basic tips to get you started redesigning your hotel website.
1. Check website quality
Adding beautiful and aesthetic imagery to your hotel website design is a key factor in making an impression on your visitors. Add photos of the most interesting and unusual places in your hotel to attract potential visitors. But make sure these photos are of good quality.
You can start by evaluating the quality of the existing photos on your website. It helps you determine what improvements you need to make to appeal to potential guests.
2. Check the information available to guests on the hotel website
Another determinant for potential guests to book a room at your property directly on your website is the hotel and local information you provide.
The most important information and details about the hotel are:
- hotel room rate
- Hotel availability
- contact details
- your place
- Proximity to tourist attractions
- things to do
Most of this information is important, but basic.
Want to know how to make your hotel stand out?
Going a step further, a complete overview of nearby interesting places may help your hotel stand out from the competition. Bring your hotel one step closer to the best hotel booking site. A wealth of information about local attractions on your hotel website can keep potential visitors hooked for longer.
3. Implement mobile-friendly responsive web design
Responsive design is a fundamental concept that definitely needs to be implemented. It is a website design technique aimed at building viewable, interactive interfaces that are responsive to the user’s preferred device.
This ensures a seamless user experience and efficient viewing and interaction of website features.
Keep in mind that mobile hotel website designs are not developed to be responsive when visitors need to zoom in to click buttons and links.
For the best user experience, prioritize the user’s requirements the same way you would when a user arrives at a hotel.
4. Easy direct booking
You can have all the great components for a great web experience, but if potential visitors can’t book, your hotel website design is substantially flawed.
Integrating an online hotel booking engine, such as AxisRooms’ booking engine tool, into the hotel’s website to enable direct booking is essential. It helps websites reliably convert website traffic into customers. Direct booking increases hotel sales.
The first step is to ensure that your hotel website integrates seamlessly with your online booking engine. It’s even more important to make sure your booking engine is integrated into your branding and website design to convince your visitors that your website is safe.
5. Optimize SEO
Want to know the terms of a good hotel website?
The pinnacle of effective hotel website design is search engine optimization (SEO), and attracting visitors through search engines should be an important aspect of your online marketing strategy.
Here are some SEO tips to get you more direct bookings and ultimately increase your hotel sales.
- Determine the best keywords for your hotel’s SEO.
- Write your own title tag and meta description.
- Improve the loading time and responsiveness of your hotel website.
- Publish an interesting, educational, keyword-rich, high-quality blog for your visitors to read and learn about your hotel or place.
- Improve your hotel’s customer experience by localizing your hotel’s web pages.
your next step
Partnering with AxisRooms Execute and manage reservations efficiently and generate more revenue with our hotel revenue management system and booking engine.
When travelers book directly with you, you can use our booking engine to attract travelers by offering special deals and discounts. Use our revenue management system to compare your prices with the competition and determine your hotel’s online rate parity.
Our revenue management system can also show you where your hotel ranks.
AxisRooms editing desk
AxisRooms, a software suite provider for the hospitality industry, is committed to providing not only cutting-edge products and services, but also the latest from the travel and hospitality industry, to help your business grow. Do you have anything to say? Please write to us: [email protected]