According to Statista research, smartphone users have approximately 10-30 apps installed on their smartphones.
When a user installs an app, they may decide to keep or uninstall the app only after first use. Therefore, he has only one chance that the app will remain in the user’s app list.
Out of all the apps installed on the user’s smartphone, the user uses between 5 and 8 apps every day, and others in case the user needs them. For example, shopping apps. Many users install shopping apps on their smartphones, but they do not use them on a daily basis. He seems to use the app once a month.
But the reason they keep the app is because the app is convenient and the app offers a better user experience than all its competitors.
86% of buyers are willing to pay more for a great customer experience. Today, experience is essential for users and UX is responsible for the experience users have when talking about mobile her apps.
How to improve mobile app UX design
The experience your app provides plays an important role in determining whether users will keep your app installed on their mobile and whether they will use your app. Here are some tips for improving her UX design for mobile apps.
1. Increase speed:
A study by Google/SOASTA Research found that an app has a high bounce rate if it takes longer than 5 seconds to load. For mobile games, some games are so huge these days that long load times are reasonable and normal, but when talking about mobile apps, people want their apps to be as fast as possible. .
moreover, Apps can download offload data to increase speed. I would expect better results if the user installs the app instead of using her web version.
Speed can be improved by offloading data, optimizing images, reducing plugins, etc. Therefore, it can speed up mobile apps.
2. Put your use case first.
When an app is developed, it is based on what the company or business developing the app is trying to solve. For example, a company that sells beauty products develops an app that promotes the sale of its products.
This is the first stage of app development, and when you develop an app based on what the company or business wants to solve, the app falls short of the UX department.
The sole purpose of the app is to help the user. In this case, the app should be developed on the basis of providing a better shopping experience for the user and not increase sales. If your app structure is based on giving your users a better experience, your sales will automatically increase.
3. Effective onboarding process:
First impressions are very important. When users download the app, they are first asked to create a profile. This may be very important to you, but users can become frustrated if the process is too long or requires too much input from them.
The onboarding process should be as quick and easy as possible. First, only very important information should be requested. Next, you need to be able to sign up using Facebook, Google, etc. in this way. Sign up in just a few clicks. Instead of forcing the user to enter everything, they should provide a dropdown for selection with a few touches.
4. Use small content:
Simple UX is divided into multiple pages with small pieces of content. Due to the small screen size of smartphones, the content should also be small so that users can easily explore everything.
Have separate pages for different things. This way you can easily split the information (for example the checkout process).
The ideal checkout process is said to consist of just three steps. However, this is not entirely true.
You can split the checkout process into three or more steps. Make sure each step focuses on one thing only. This way, users won’t get frustrated. There are more steps, but they will be shorter, thus removing the complexity from the user.
5. Using Gestures:
There are certain habits that users have when using smartphones. If you want your mobile app to provide a great experience, these practices should be respected and used in your mobile app.
For example, iPhone users can go back by simply swiping from the left side of the screen to the right side of the screen, so your app should include a top-left back button, but your app should also be able to use this gesture.
There are many other gestures such as pinch to zoom, two fingers, 3D touch, and more. For a better user experience, you should include it in your app.
6. Testing to improve user experience:
When we talk about testing an app, what many people think of is finding bugs in the app to see if there are any delays or issues with the app.
However, the main stage of testing is testing whether your app can provide the desired user experience. The best way to do this is to do remote user testing. Users participating in remote user testing use recording software to record their experiences while using the app in a natural environment. This way you can know the feedback users are experiencing while using your app.
If you’re happy with the results, this is the best, but if you’re not happy with the user experience your app provides, you can try something new.
Conclusion:
Each app has different choices. Every app can copy the functionality you provide, but what helps your app stand out from the competition is the user experience it provides.
The user experience your app provides will make users happy when they try your app and encourage them to revisit your app more often. To achieve this goal, work as hard as possible on her UX for mobile apps. Follow the tips above and various other practices to provide the best user experience in your mobile app.
