Hyundai Grandeur and Urban E-Pit Win Red Dot Design Awards

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  • · Hyundai Motor’s 8th generation Grandeur flagship sedan was lauded in the passenger car and motorcycle categories for its innovative styling cues and high-tech details
  • · The company’s human-centered Urban Type E-pit super fast charger Awarded in the product design category for improving the user experience of EVs
  • · The latest design awards reflect the company’s commitment to building on its design heritage and innovating the future of mobility.

Seoul, April 24, 2023 – Hyundai Motor Company today reaffirmed its global design leadership by winning two 2023 Red Dot Awards.

Following several other design-related accolades, the latestThe Red Dot Awards further reflect our commitment to both building on Hyundai’s design heritage and innovating for future mobility.

The seventh-generation Grandeur (badged as the Azera in markets outside of South Korea) builds on the design heritage of its flagship sedan, with innovative styling cues and high-tech details that take it into the future of mobility. Known for paving the way.

The Grandeur’s exterior design is renowned for its seamless horizon lamps, which accentuate the model’s wide stance and harmonize with the parametric jewel grille. It reflects the perfect blend of technology and art that characterizes Grandeur’s future-oriented design sensibility. The Grandeur’s wraparound interior is upholstered with premium, sustainable materials to provide a clean and comfortable respite from your busy life.

It is also famous for its innovative design of Hyundai cars in the field of electrification. In 2021, the company’s first E-pit super fast charger won the gold prize in the iF design competition. In 2022 and his 2023, the IONIQ 5 and IONIQ 6 Battery Electric Vehicles (BEV) have consecutively won the World Car Design of the Year honor. now, Urban type E-pit super fast charger added red dot award.

Inspired by F1 race pit stops, E-pit helps BEV users by solving several problems commonly found in EV chargers, such as bulky cables, complicated operation and service usage, unknown state of charge and hygiene, production and maintenance. Greatly improve your experience.

Designed to provide BEV customers with a fast, easy, convenient and premium service, E-pit is easy to use and considers various charging scenarios based on Hyundai Motor’s human-centered design philosophy. We provide simple yet powerful design solutions. With the auto-positioning function that automatically moves the charging cable, different charging positions can be set for different vehicles.

“These accolades are a testament to Hyundai’s collective passion for creativity. It was our Design Dream team who put their passion and heart into this project, but it was also our engineers who made this success possible. “By bringing a differentiated design for future mobility, we will continue to provide new experiences and value to our customers.”

Organized by the German design center Nordrhein-Westphalia, the Red Dot Award is one of the world’s largest design competitions. The award is divided into three categories: product design, brand & communication design, and design concept, to better appreciate the diversity of the design field. The Red Dot Awards: Design Concepts invites designers, design studios, companies and universities to challenge the status quo and present their most exciting design concepts and prototypes to an international panel of design professionals. For more information on Red Dot, visit his website at:

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About Hyundai Motor

Founded in 1967, Hyundai Motor Company employs more than 120,000 people in over 200 countries and is dedicated to tackling real-world mobility challenges around the world. Hyundai Motor is accelerating its transformation into a smart mobility solution provider based on his brand vision of ‘Progress for Humanity’. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to enable innovative mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles powered by industry-leading hydrogen fuel cell and EV technology.

For more information on Hyundai Motor and its products, please visit: again


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