Hyundai Wins 19 iF Design Awards Across Multiple Categories; IONIQ 6 EV Wins ‘Gold’ In Product Group



Seoul, April 27, 2023 – Hyundai Motor Company, its marketing unit, Hyundai Motor Group, has won a total of 19 awards, including a ‘Gold Award’, in the categories of Product, Professional Concept, Interior Architecture, Communication and User Experience at the prestigious International Forum (iF) Design Awards 2023. (UX) and User Interface (UI) categories.

Hyundai Motor’s acclaimed IONIQ 6 battery electric vehicle (BEV) topped the list with the ‘Gold’ award in the product category. Its aerodynamic design reflects the brand’s customer-centric commitment to energy efficiency and environmental responsibility. Since its launch, the ‘Electrified Streamliner’ has won several awards at the New York International Auto Show, including World Car of the Year, World Electric Vehicle and World Car Design of the Year.

In a statement, the iF Design Awards jury praised the IONIQ 6: Its overall design identity is based on a deep commitment to comfort, style, efficiency and environmental responsibility. ”

Also in the product category, the jury awarded the Hyundai Grandeur (badged by Azera in markets outside of Korea). With innovative styling cues and high-tech details such as seamless horizon lamps and a premium interior made from sustainable materials, the 7th generation flagship sedan sets the course for the future of mobility while setting the course for the brand’s future. Known for building a design heritage. Notably, Grandeur also won the Red Dot Award this week.

The jury also recognized Hyundai Motor’s IONIQ lifestyle character items in the product category that connects the brand to customers’ daily lives. The company has taken IONIQ’s “parametric pixel” design language beyond vehicle applications and applied them to character products to demonstrate the potential for user interaction inside and outside the vehicle.

In the Professional Concept category, Hyundai Motor’s N Vision 74 ‘Rolling Lab’ project won the iF Design Award for its retrofuturistic design and innovative hydrogen-hybrid high-performance concept. Following its sensational digital debut last July, his Awards for 2022 named the car an “instant icon.”

Hyundai Motor’s indoor and outdoor delivery service robot also won the Professional Concept category. The service robot is equipped with Hyundai Motor’s innovative Plug & Drive (PnD) module that integrates an in-wheel motor, steering, suspension, braking system, and environmental sensors into one. The robot has already demonstrated its capabilities in a South Korean pilot program.

Also in the Professional Concept category, the judges recognized Hyundai’s self-driving “Roun” Robo Mobility Solution, designed to provide a better mobility experience for a range of passengers, especially those with special needs.

Hyundai’s robotics-based mobility solutions such as MobED, PnD L7 and PnD Mobility were honored in the Professional Concept category. All of these devices reflect the company’s mission to extend human reach and fundamentally challenge popular ideas about mobility.

In the UI category, the jury featured Hyundai’s new Connected Car Navigation Cockpit (ccNC) ‘Seon’ infotainment system. This was applied for the first time to the all-new Grandeur. The design of the next-generation system features horizontal lines and simple, flat graphic components that blend with the user interface throughout the vehicle to create a graphic design that is characteristic of Hyundai.

In the Interior Architecture category, the judges praised Hyundai Marketing for being the first to showcase its robotics-based mobility device at its 2022 CES exhibit booth. At his booth, he introduced the idea of ​​Metamobility through an immersive experience that shows how the real and virtual worlds merge into one of his Metaverses.

In the communications category, Hyundai’s marketing department won a trophy for its creative efforts related to the launch of the IONIQ 6. This includes 3D design launch films and world premiere narrative films that have appeared on digital billboards. He was also awarded for his IONIQ 5 Robo-Taxi video, part of a global campaign to educate customers about Hyundai’s self-driving technology.

In the Communication and UX category, the iF Design Award honors Augmented Reality (XR) content for Hyundai Marketing’s online IONIQ 6 digital studio, enabling brands to create immersive user experiences and personalize them to each customer’s tastes. Advertised an EV that can

Last but not least, the judges said that the Hyundai Motor Group’s corporate website ( was designed to enable users to explore content socially in the areas of communication, UX, and UI. Praised for innovative design that breaks away from traditional corporate design. A media-like experience.

This is the ninth year in a row that the iF DESIGN AWARD has recognized Hyundai Motor Company and Hyundai Motor Group in various fields.

SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center, said: “Our global design team works with engineers to inject passion and knowledge into every product, concept, venue and interface with the aim of sharing the brand’s values.”

The iF Design Award is one of the three major international design awards along with Germany’s Red Dot Award and the United States’ International Design Excellence Award (IDEA). to commend , Interior Architecture, User Experience (UX), User Interface (UI), and Professional Concepts into 80 categories. All winners are displayed on and published in the iF Design app.

iF International Forum Design GmbH, one of the world’s leading independent design institutes, established a competition in Hannover in 1954. The award ceremony, iF DESIGN AWARD NIGHT 2023, will take place on his 15th May at Friedrichstadtpalast in Berlin.


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