It looks like Intel could ditch the iconic ‘i’ brand in CPU names in the not too distant future. i.e. no more i5, i7, etc. why? That’s what Intel knows and we’re wondering too.
The news comes from Bernard Fernandes, director of global communications at Intel. Confirm by tweet
Not shocking to anyone who has their finger on the pulse.Intel plans to release All-New CPU Architecture (Hopefully this year) A recent benchmark result found in the strategy game test results database, codenamed “Meteor Lake” Ashes of Singularity A mysterious processor named Intel Core Ultra 5 1003H has been revealed.
So Intel may drop the “i” and replace it with Ultra. Of course, this could just be a codename, or we could see Ultra and non-Ultra versions of Meteor Lake processors.In particular, Intel’s 14th Generation Core CPU to Intel’s 14th Generation Core CPU It doesn’t just use new architecture .
Useless confusion? You have to ask Intel: Why this? Why now? Sure, Meteor Lake represents a fresh start for its processor offerings, but the ‘Core’ branding is clearly sticking around, so why lose the ‘i’? Judging by the leaked CPU names Then Intel also has no plans to remove the 3/5/7/9 “layer” numbers from the chip.
If this leak is accurate, it might mean nothing as the rebranding gets you something completely different, but you really have to question the logic behind it. ‘ is not exactly the original name.
Phone makers love to shove the word into their product names to indicate that they’re getting an “enhanced” version of their phone. is. And, perhaps most importantly, Apple, now Intel’s main competitor in the processor space, M1 Ultra .
As far as I’m concerned, it’s second only to slapping “Pro” at the end of a product name in the “garbage tech naming convention” race. Words I hate aside, major rebranding often comes with the risk of simply confusing consumers.
Intel’s “i” brand has actually been around for over 20 years. It has become synonymous with Intel’s name. The company doesn’t even capitalize the first letter of its name in its logo or branding materials. Ditching it is a big move and a consumer less familiar with Intel products (e.g. i9 knows he’s better than i5) could lose track of where they are I have.
Hey, this may not be a big deal. Maybe Intel wants to shake up that numbering convention instead (which sucks too). Maybe even the “core” is gone. “Intel Inside” was a masterpiece of his campaign for the brand, but it didn’t last forever. Everything has changed and perhaps it’s time to do something new. Like tears in the rain, all those “me’s” are lost over time…
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