Thanks to ever-evolving technology, designers are more connected to consumers than at any point in automotive history. Collecting data on consumer behavior helps identify changing habits and needs, allowing designers to make responsive decisions while mitigating risk. But how is this connected world changing the focus on automotive design elements and technology, such as UX?Car Design News says Luka, his UX/UI design manager at Bugatti Rimac We spoke with Lenard about how data impacts user experience.
Car Design News: How do you create unique user experiences? What are the main challenges and what are designers doing wrong?
The user experience is, as the name suggests, highly dependent on the user. Like us, when you have unique users, your product becomes unique. We unleash our creativity and make it user-friendly and friendly later on. The hypercar segment and low production volumes also give us the opportunity to take a different approach when making decisions.
CDNs: What role does data play in informing how UX is designed?
Luca Leonard: Collecting data about users is very important. Without knowing your users’ needs, it’s difficult to create an effective experience. With the right information, you can understand what to design and how to present it. Data collection is paramount when validating a product. Data collection can make or break your final design.
CDNs: Have you reached the “peak screen”?
LL: It depends on the segment you target. When it comes to self-driving cars, screens play an important role, but there were no limits. The hypercar segment, on the other hand, benefits from fewer screens. You need to balance physical functionality with screen real estate.
CDNs: If not, why? And if we have, what comes next?
LL: As mentioned in the case of self-driving cars, screens are a major source of entertainment, advertising and work while traveling. When talking about the hypercar segment, screens are not so important. The high performance of the car conveys the ease of use of physical functions. It requires balance and combination of physical controls and screens.
CDNs: Do you think interior trends like “digital detox” are here to stay? What does that mean for UX design?
LL: I don’t know if this is the case. It seems to be moving away from the screen, but all new products are increasing the screen area. As technology evolves and vehicles become more capable, UX becomes more important. We try to balance the physical and digital aspects of our vehicles with safety, ergonomics, usability and performance. Care must be taken to balance the gamut of technology rather than pushing it onto the screen.
