free website builder (opens in new tab) and open source content management systems (CMS) (opens in new tab) ) Joomla has announced plans to block Google’s FLoC by default going forward.
FLoC (opens in new tab) or Federated Learning of Cohorts, Google’s new tracking program aimed at replacing third-party cookies. Instead of tracking users individually, FLoC uses machine learning algorithms to classify users into groups based on their browsing habits, and shares data on these groups with advertisers.
With the release of the new 3.9.27 update (opens in new tab) , Joomla added a permission policy header to disable FLoC. However, users[サイト設定]Thanks to new settings in the realm’s global configuration, you still have the option to enable FLoC if desired.
Existing sites that have been updated and new sites created in Joomla will be FLoC blocked by default when new updates are applied.
Blocking FLoC
in new post (opens in new tab) On the Joomla Developer Network, the creator of the CMS expressed his concerns about FLoC:
“For FLoC to be useful to advertisers, cohorts of users necessarily reveal information about their behavior. It means that you have a good idea of what kind of person your first contact is, even if you don’t have to. This can also give them your political views or reveal that you also belong to certain defined medical groups. Nothing will stop it from being done, and movement between cohorts will reveal a lot over time.”
While Joomla (opens in new tab) This certainly isn’t the first time Google has blocked FLoC, as other content management systems, browsers, search engines and developer sites have taken similar steps after Google began testing its new system in March. .Vivaldi so far (opens in new tab) brave (opens in new tab) microsoft edge (opens in new tab) DuckDuckGo (opens in new tab) GitHub (opens in new tab) Furthermore WordPress (opens in new tab) Everyone has voiced their concerns about FLoC, and many have blocked the new tracking system entirely.
As to whether the search giant plans to continue deploying FLoC now that many other companies on the internet are against it, we’ll have to wait and see.
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