Renewal of brand presence with new prominent investors
Los Angeles, October 25, 2022 /PRNewswire/ — KYX, the footwear industry’s premier pre-purchase trial and rental platform, has announced the next version of its website.
New investment from NBA All-Stars Deron WilliamsGSW Sports Ventures, Goodwater Capital, a16z Scout Fund.
The news follows new investment from NBA All-Star, as well as additional investment from SeventySix Capital, which led the previous seed round. Deron WilliamsGSW Sports Ventures, Goodwater Capital, a16z Scout Fund.
This relaunch continues the brand’s overarching goal of appealing to a broader audience beyond traditional “sneakerheads” by lowering the barriers to entry for limited-release footwear. KYX members can now expect a more seamless experience, from the new sneaker tracker to his KYX token, a web3-friendly currency that can be applied to purchase sneakers. In addition, brands are introducing new discounted pricing systems to encourage users to experience the shoes before making a purchase. is not in
“The website revamp and rebranding is a big step for KYX as a brand. Coupled with in-house product photography and significant purchase discounts, the experience will be easier to navigate. , is to reinforce the idea that sneakers are truly for everyone.You’ve been a fan for decades, or maybe even yesterday.”- Leland GrossmanKYX Marketing Director
As KYX continues to expand and revolutionize the sneaker industry, upcoming milestones include handpicked local USC Digital integration with athletes, Los Angeles-based hospitality partnerships, and large legacy retailers. KYX has just scratched the surface when it comes to a series of additional activations and collaborations in its sports, sneaker and clothing rental spaces.
“We have come a long way in a short amount of time, but we respect the challenges ahead. With all the new developments from our updated site to our strategic investors, everyone will soon be getting sneakers from KYX. I’m sure you can rent it!”- Brian MoupoKYX CEO & Co-Founder
KYX is the premier sneaker subscription platform, revolutionizing footwear culture by providing comprehensive access to an extensive rotation of authentic, limited-release styles. KYX offers access to over 300 silhouettes through three membership levels. Join KYX and get new sneakers every month. You are free to wear them and then choose to keep them, buy them, or exchange them for the next pair.
For press inquiries:
Anthony Brooks -KYX PR
Leland Grossman – KYX Marketing
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