LG Electronics Selected as Corporate Startup Stars at CSS Awards

LG Electronics was named one of the most active companies working with startups and was recognized for its collaboration practices in East Asia at the 7th Corporate Startup Starts Awards.

According to LG Electronics on Sunday, it was named an East Asian Enterprise Startup Star for its collaboration with East Asian startups. The award is divided into his seven regional awards: Europe, North America, South America, Africa, Middle East, East Asia and China.

Hosted jointly by the International Chamber of Commerce and Mind the Bridge, the CSS Awards recognize 100 companies from around the world who actively work with startups and demonstrate best practices in collaboration. The organization will select 50 companies as Corporate Startup Stars and 50 as Open Innovation Challengers.

Winning the award recognizes LG Electronics’ efforts to increase collaboration with startups. The company launched ‘LG Future Home’, an open innovation platform, and LG NOVA, a collaboration center in North America, in the second half of last year, and is seeking collaboration and investment with many domestic and foreign startups, the company said. rice field.

LG Future Home was established by LG to find business items for the global consumer electronics market. Investment experts are considering possible cooperation with startups not only from South Korea but also from other countries such as Japan, China, Israel, the United States and Germany, the company said.

LG NOVA also hosted the 2022 Fall Innovation Festival in San Francisco in September, inviting startup founders, investors and influencers to discuss potential business opportunities.

The CSS Awards ceremony was held in London on December 6th.

Joe Herim (herim@heraldcorp.com)