Short-form video creators are losing access to a steady stream of income after Meta announced the suspension of Reels Play bonuses.
An invite-only program that rewards users based on user-generated video views was available to U.S. Creators on Instagram and Global Creators on Facebook.meta spokesperson told an insider The company’s plan is to move to “investing in an array of monetization solutions.”
“Creators can monetize directly from Meta and the support of fans and brand partnerships, all of which have come a long way in the past year,” they added. “ROI Plus”. Facebook head Tom Alison told his Insider that the platform will focus on scaling Reel’s ad revenue options.
Meta says its goal is to help creators monetize their content, but the news of the Reels Play bonus ending comes as small or medium-sized players who knew they could generate video views on a regular basis. It shocked many creators with followers. not a brand dealFor some, the money they earn each month helps them invest in the products they need to start their careers as full-time creators. A dream come true for many. Others use extra cash, typically $100 to $1,000 per month, to pay their bills.
“That was my monthly car payment money 😩,” said Christen Nino De Guzman, Creator’s career coach. commented in an Instagram post. “Honestly, I feel like it’s getting harder for creators everywhere.” I have written Shawn Bhatia, Content Creator in Food and Travel.
BuzzFeed News spoke with eight creators who have earned a steady income from the Reels Play bonus program over the past year. Their answers have been edited for length and clarity.
