- Over 20 NetEase Games professionals were shortlisted to present at this year’s GDC, delivering over 16 talks across core concept and summit sessions.
- In the NetEase Games session presentation, Harry potter: Magic Awakening, life after life again Naraka: Blade Pointhighlights the use of machine learning in game development, discusses the future of tabletop games, and presents research on managing gaming communities.
- NetEase Games also introduces CliCli, an integrated game editor and global distribution platform that removes barriers to entry for game creators.
Hangzhou, China, March 16, 2023 /PRNewswire/ — NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase” or “Company”), Chinese Leading internet and online game service providers will be attending the 2023 Game Developers Conference (GDC), where their employees will deliver over 16 presentations on core concepts and summit sessions.
NetEase Games will also showcase CliCli at booth S1332 in the Expo area and at a sponsored presentation titled Developing a User Generated Content Platform Ecosystem. CliCli is an integrated game editor and global distribution platform that removes barriers to entry for game creators, such as the need to write code, allowing game creators to focus on game design and get to market faster.
GDC brings the gaming community together to exchange ideas, solve problems and shape the future of the industry through five days of education, inspiration and networking. This year’s event will be held in person and online. of San Francisco Moscone Convention Center March 20-24, 2023.
NetEase speakers share success stories of blockbuster titles such as: Harry potter: Magic Awakening, Life After again Naraka: Blade Pointshows how machine learning can make game development more efficient, discusses the future of tabletop games, and reveals insights on managing and nurturing gaming communities.
In total, over 20 NetEase professionals were shortlisted and attended the event. Below are some selections from the NetEase lineup at GDC.
- Investigating New User Acquisition by Buying Live Streaming Traffic: The Fantasy Westward Journey team shares the product marketing role of keeping the franchise relevant for over a decade, leveraging social media-based marketing tactics to keep players coming back to the game.
- Achieving high-quality 90fps realism in mobile games, both technically and visually: team ace racerHigh-speed driving action mobile title to be distributed on March 16thprovides an in-depth look at how to achieve a smooth 90fps experience while ensuring high-quality, realistic graphics effects that have been validated online. We will share our experiences with visual arts and performance trade-offs from multiple dimensions, including ideas about the process.
- Is Beauty Emotional or Rational?: Cosmetics and Consumer Choices Naraka: Blade Point: Naraka: Blade Point allows players to choose their character from hundreds of skins. By analyzing the aesthetic preferences of players, Chang Shin WeiSenior UX Researcher at ThunderFire Naraka: Blade Point The research team discovered regular patterns of consumer choice and quantified the abstract beauty behind the characters’ skin.
- Efficient software occlusion culling on mobile platforms life after life: Tao WenhuiHe is a Game Engine Programmer at NetEase Games and shares an efficient Software Occlusion Culling (SOC) solution that improves game performance and achieves high culling rates at very low cost. Attendees will learn about various culling issues and how to deal with them, from organizing data and implementing runtime culling algorithms to generating high-quality occlusion meshes.
- From Copy to Subscription: From a Statistical Perspective Naraka: Blade Point: Naraka: Blade Point is the world’s first successful combination of melee and battle royale genres that requires a large number of players to participate simultaneously. The game was launched on his PC and subsequently on consoles. In this session, attendees will learn about the challenges and strategies for dealing with the transition from paid to free games, and how game data can be used to make business-related inferences and support projects. Decision.
- art creation Harry potter: Magic Awakening: Zen QingfengThe game lead artist at NetEase Games, the process of building a hand-drawn stylized art pipeline and Harry potter: Magic Awakening.
- The Present and Future of Board Games:Researcher during panel discussion Liu Min Join other tabletop game developers and journalists to discuss the continued growth, development and diversity of the hobby as it continues to showcase unique ideas, new approaches and even new technologies.
- Embracing Unity: Fostering Hybridity in Cross-Platform Gaming Communities: Yoo Bin JaeNetEase Games UX researchers share how Thunderfire created guidelines and strategies for game developers and community managers to build a more inclusive, transparent and sustainable hybrid gaming community. We support.
- Differentiated Management Communities: Centralized and Decentralized Communities: Keyu WuSenior UX Researcher at ThunderFire introduces the characteristics, differences and segmentation types of centralized and decentralized gaming communities, and effective and targeted management methods that enable communities to positively impact games. share.
GDC attendees with an All Access, Core or Summit Pass will have access to the talks above and other presentations from NetEase Games. For more information on GDC 2023 and where to watch NetEase Games presentations online, please visit the event’s official website at https://gdconf.com/.
More on NetEase at GDC: https://schedule.gdconf.com/search/Netease
To get real-time updates from NetEase during GDC, follow us on Twitter: https://twitter.com/NetEase_Global and https://twitter.com/NetEaseGames_EN
About NetEase
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”), provides premium online services focused on content creation. We develop and operate several games, offering a wide range of products across the growing gaming ecosystem. Chinese The most popular and longest running mobile and PC games.Leverage industry-leading in-house R&D capabilities China And globally, NetEase creates great gaming experiences, inspires players, and passionately delivers value to thriving communities around the world. By infusing culture into play and technology into education, NetEase transforms games into meaningful means to build a more fun and enlightened world.
Beyond gaming, the NetEase service offering includes majority-owned subsidiaries Youdao (NYSE: DAO), Chinese Cloud Music (HKEX: 9899), a technology-focused intelligent learning leader, Chinese So does Yanxuan, a private-label consumer lifestyle brand of NetEase, a leading online music content community.
NetEase’s market-leading ESG initiative is one of the most recognized in the global media and entertainment industry, with 2022 Dow Jones Sustainability World Index, 2022 Dow Jones Sustainability Emerging Markets Index, and 2023 Bloomberg Gender-Equality Index As well as being included in the MSCI ‘A’ rating. For more information, please visit http://ir.netease.com/.
About Netease Games
NetEase Games, the online gaming division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), is a leading global developer and publisher of video game IP across genres and platforms. NetEase Games’ development and publishing slate includes titles such as: Harry potter: Magic Awakened, Knives Out, Naraka: Bladepoint, and partnerships with leading entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the growth and development of innovative global studios. Canada, Europe, Japan and usaFor more information, please visit https://www.neteasegames.com/.
Investor inquiry:
Margaret Sea
NetEase Co., Ltd.
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Phone: (+86) 571-8985-3378
twitter: https://twitter.com/NetEase_Global
Media inquiries:
Zhang Mengqi
NetEase Co., Ltd.
[email protected]
Phone: (+86) 571-8985-2668
Source NetEase, Inc.
