Guest Survey: A recent Storyblok survey of 6,000 consumers and 500 business leaders found that e-commerce businesses have a wide gap between what consumers want and what they actually need. is shown.
Storyblok, a leader in content management systems (CMS) that enables both developers and content teams to create better content experiences across all digital channels, has helped many businesses become what consumers want when shopping online. We have published an investigation that reveals that we have misunderstood the stuff.
A survey of 6,000 consumers and 500 business leaders from midsize e-commerce companies found that 77% of businesses believe features such as chatbots improve the customer experience, while Only 27% of consumers agree.
When asked what the three most important factors in an online experience are, 65% of consumers said ease of navigation, 50% visual appeal and 45% simple design. In contrast, only 28% of companies listed improving their website design as a priority, and 43% said they would add more features. Although 52% of businesses said they would add payment options, this was less of an issue for consumers, with only 37% of them citing limited payment options as a reason for abandoning a purchase.
Consumers and businesses agree that faster loading speeds are important. 42% of consumers say that within 10 seconds he decides to stay or leave a website, and 20% within 5 seconds. 47% of businesses say improving website load times is a top priority.
Previous research by Storyblok highlights the importance of companies understanding their customers’ priorities. Storyblok revealed that 60% of his consumers routinely abandon purchases due to his poor experience on the website. The company estimates that on average he will incur losses of US$72,000 per year.
Storyblok CEO and co-founder Dominik Angerer said: It’s important for businesses to always ask themselves if the features they add to their website really improve the customer experience. More is not always better, and our research makes it clear that businesses can’t afford to lose sight of the fundamentals of good design, clear navigation, and fast loading speeds. ”
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About story blocks
A leader in the content management system (CMS) category, Storyblok empowers both developers and content teams to create better content experiences across any digital channel.
Storyblok powers your audience experience with top performance, security, optimized omnichannel storytelling, and robust personalization. Empower content teams to create and manage content intuitively and independently using drag-and-drop visual editing, custom collaboration workflows, and a world-class digital asset manager. Empower developers to build anything, integrate with anything, and publish anywhere using Storyblok’s headless CMS architecture.
Leading brands like Adidas, T-Mobile, Renault and Oatly use Storyblok to shape their digital storytelling.
Find out why Storyblok is G2’s #1 CMS at www.storyblok.com and follow Storyblok on LinkedIn. twitter.
White Paper on Enabling Hybrid Cloud and Reducing Network Latency
A hybrid cloud promises to bring together the best of both worlds, allowing enterprises to combine the scalability and cost-effectiveness of the cloud with the performance and control they get from on-premises infrastructure.
Reducing WAN latency is one of the biggest hybrid cloud performance issues. Compression and data deduplication can reduce network latency.
Research firm Markets and Markets predicts that the hybrid cloud market will grow from $38.27 billion in 2017 to $97.64 billion in 2023.
A colocation facility offers many of the benefits of having your servers in the cloud while maintaining physical control of your system.
Cloud adjacency provided by colocation facilities allows you to take advantage of low-latency, high-bandwidth connections to the cloud as well as provide stable connectivity to on-premises corporate networks.
Download this white paper to learn what you need to know to enable hybrid cloud for your organization.
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