But you may already know the problems Sonos has with going wireless. In these cases, we are talking about using TVs and soundbars from the same manufacturer, as the wireless transmission technology is customized in each case. Not used for bars. Businesses see going wireless as an ideal way to spend more money. If you want a cable-free connection, you will need to purchase an additional product.
There’s actually wireless TV-audio technology that doesn’t require soundbar manufacturers to make TVs…but in many cases it’s
not yet All about lock-in. It’s not about who made the TV hardware, it’s about who made the TV software. Roku makes wireless speakers that work with any Roku TV because its smart TV system controls the sound. Alternatively, you can connect two HomePod 2 speakers to an Apple TV 4K (2022) and use it as a Dolby Atmos system running Apple’s tvOS software.
(I point out here that there is a standard for wireless home theater audio called WiSA, but it has little industry support and hasn’t seen any change. Similarly, DTS’s Play:Fi technology has Also available in products, Philips, but unlikely to support Dolby Atmos, so penetration is limited.)
OS for Sonos
So where is Sonos going?It doesn’t make TV and I don’t see that change (it’s
tough industry). It could even create its own smart TV operating system, and is reportedly working on just that, but I think it’s missed the opportunity already. Must compete with Roku TV, Amazon Fire TV, and Google TV and LG’s webOS. All of these are available on TV. Sonos isn’t going to beat them.
But something has to be done.
I think Sonos should do one of two things: We need a well-known partner in the TV industry. Or you should go wireless early and make Sonos compatibility a selling point for your TV system.
The most extreme version of the first option would be for Sonos to buy or be acquired by a company with stakes in smart TVs, but that could just be a strategic partnership. Sonos will be a big potential audience by offering compatibility with all TVs using a particular smart TV system. Google is ideal in some respects, but the two companies are battling patents. Roku may be a more viable option.
Roku makes wireless speakers that connect to any Roku TV, regardless of manufacturer. (Image credit: Roku)
The second option requires Sonos to wake up the wireless soundbar as soon as possible.This means using a wireless HDMI dongle first.
meaning Just like Sonos became synonymous with multi-room music systems.
The point is, I suggest working with various TV companies (and smart TV software makers) to add built-in wireless support for Sonos soundbars.
no With this support, TV makers would look obsolete, even if they supported proprietary wireless soundbars. don’t blackberry
Even if Sonos doesn’t launch a wireless soundbar, it won’t go out of business overnight. But the danger is that Sonos will be left far behind its rivals, failing to gain a foothold, and a slow decline becomes inevitable.
BlackBerry still exists, let’s not forget it. But BlackBerry will never be what it used to be. And if the company recognized the iPhone’s arrival as a danger, BlackBerry wouldn’t be what it used to be.
It’s a great sign that Sonos is talking about a wireless future, but whether it made the right decision remains to be seen, years from now, when many will be looking for wireless to pair with the best TVs of 2029. We only sell our wired products to people who buy Sonos gear or have older sets.