ParentSquare Acquires Gabbart Communications for Public Engagement

ParentSquare is adding new features to its school communications software by acquiring website and content management business Gabbart Communications, allowing teachers to post directly to school websites and social media channels, the company said this week. announced in a news release.

ParentSquare’s software helps community administrators, principals, and teachers reach out to families, whether through the media or in person. Parents can access messages via the ParentSquare app or her website, as well as via email, text, or voice that can be translated into up to 120 languages. The company’s integration with Gabbart has resulted in a new website module, Smart Sites. This allows users to automate information sharing and ensure consistency across various channels.

According to the news release, ParentSquare saw an opportunity in Gabbart to build its capabilities and address the many needs of parents and schools.

“We have seen a trend among school districts to want to engage parents and communities across all platforms and channels. We have also recognized the need for integrated solutions that enable efficient messaging across myriad platforms and channels. Anupama Vaid, President and Founder of ParentSquare, said in an official statement. “This acquisition is our answer.”

Oklahoma native Gabbart Communications has been around for 20 years and specializes in web design, content and learning management systems, app creation, and school and community branding. The company has partnered with more than 600 of her school districts across the United States since his first school partnership in 2007.

One school district that has worked with both ParentSquare and Gabbart is the Texas-based United Independent School District. Technical Assistant Hector Perez said the partnership will create better relationships between school districts and families.

“Parents now expect to engage with us where and how they want. It saves a lot of time and strengthens the relationship between the school and the community,” Perez said publicly. statement.

This is the second acquisition by California-based ParentSquare since its founding in 2011, when it acquired mass communications company Signal Kit in 2011, expanding its reach to 2 million students, according to a news release. In addition to the acquisition, ParentSquare has raised nearly $5 million in five funding rounds since 2014, according to Crunchbase.