Proximus, Belgium’s leading digital service provider with 1.7 million TV customers, has expanded its partnership with ThinkAnalytics, a leader in content discovery and audience lifecycle management, to include Android TV and other deployed STBs, Enhanced Pickx IPTV and OTT services on all platforms including Apple TV. As iOS and Android mobile devices.
Raphaël De Beys, TV Platform and Chapter Area Leader at Proximus, said: Focused on improving user satisfaction and loyalty on Pickx, Think360 offers advanced search and content discovery. We’ve already seen how personalized recommendations drive viewers to content and increase engagement, and we’re excited to see Think360 deliver a deeper level of personalization and a truly dynamic user experience. to ”
Since its launch in 2020, Pickx has won several prestigious industry awards, including the 2020 CSI Award for Best TV User Experience and the 2021 VideoTech Innovation Awards UX Award.
Think360 uses AI and machine learning to analyze the interests and viewing behavior of Pickx subscribers, helping users quickly and easily find new content they want to see. To meet the needs of the Belgian market, this includes enriching content metadata in his three languages and learning user preferences to provide searches and recommendations in the appropriate language for each audience.
Proximus also deploys the ThinkEditorial campaign management system and ThinkUX. These solutions allow Proximus to easily transition to his content-centric, carousel-based UI populated with personalized recommendations from the ThinkAnalytics engine. The Proximus editorial team uses ThinkUX to drive user experiences across all devices by choosing use cases such as “play TV,” “here’s what you missed,” and “up next.” can be changed to better meet business KPIs. Proximus provides viewers with “Editorial Campaign Intelligence”. Editors curate promotional content, personalized by Think360 to optimize the space available on the rails for each viewer.
Proximus’ use of the Think360 content discovery platform is complemented by ThinkInsight to analyze large, complex data sets and A/B tests on viewing and content to better meet business KPIs. Proximus continues to expand its use of ThinkInsight to pioneer new ways to increase audience engagement and measure success across editorial, marketing, programming and operations.
Richard Dowling, SVP Consulting at ThinkAnalytics, commented: The service not only features popular streaming services such as Linear TV, YouTube, and Netflix, but also allows viewers to create their own virtual TV channel based on his Think360 recommendations. The advanced AI, machine learning, and voice search capabilities behind Pickx, combined with editorial curation and A/B testing, enable Proximus to quickly respond to viewing trends and drive higher engagement. ”
For over 15 years, ThinkAnalytics has grown to become the leader in content discovery and audience lifecycle management. Audience interests and previous viewing behavior are analyzed using advanced AI and machine learning techniques to help you quickly and easily find new content you want to watch. Our customers have seen significant increases in audience engagement and satisfaction and increased ARPU since implementation. The ThinkAnalytics content discovery platform is complemented by editorial curation and real-time big data analytics enabled by the ThinkInsight platform.
