Dive briefs:
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Julie Mares, who has led e-commerce and omnichannel at men’s shirt company Untuckit, will begin Tuesday as senior vice president of e-commerce at Saks Off 5th online company, the e-retailer said in an email. She reports to Paige Her Thomas, her CEO of SaksOff5th.com.
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Mares will lead SaksOff5th.com’s data-driven e-commerce strategy, focusing on the end-to-end customer journey. She oversees SaksOff5Tth.com’s user experience and user interface design, site merchandising and quality assurance, digital content strategy, and customer experience roadmap.
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According to the email, Mares has over 20 years of retail experience. In addition to her three years at Untuckit, she has held various executive positions at Walmart, Simon Property Group, Gucci, Century 21 and Macy’s.
Dive Insight:
SaksOff5th.com joined brother e-retailers Saks.com and The Bay last month and began layoffs. Most of them are technical. On Monday, Saks Off’s fifth e-commerce company is in the process of evolving “digital capabilities to support growing businesses and drive new initiatives while prioritizing customer experience.” said.
According to an interview with Thomas published by Women’s Wear Daily, which first reported the news of Mares’ employment, the e-retailer has focused on supply chains and other operational issues, and is now emphasizing customer-facing initiatives. doing.
Saks Off 5th’s online and brick-and-mortar operations were separated in 2021 with a $200 million infusion from a group of investors led by private equity firm Insight Partners. The two companies are linked through a franchise-like relationship, owner Hudson’s Bay said at the time. Saks made a similar move a few months ago, and Canadian department store Hudson Bay’s online business (now known as The Bay) followed a few weeks later.
The split is widely seen as a profitable financial maneuver that occurred at the height of the pandemic, when e-commerce surged, and many said it could pose many operational challenges to merchandising, marketing and customer experience. In recent days, several e-commerce companies, including Amazon, have cut costs and resorted to layoffs as their growth levels falter.
