Earlier this year, the New York Times published an article explaining how Apple “lost the AI race” to the likes of OpenAI and Microsoft. And a new report from The Information digs deeper into the stagnation of the company’s once-groundbreaking virtual machine, Siri. assistant.
Where NYT (opens in new tab) Attempted to expose Siri’s technical shortcomings – the software appears to be built on a ‘clumsy’ database that takes ‘weeks’ to update its ‘basic features’ – The Information (opens in new tab) The report takes aim at the ongoing HR issues facing the development of Siri.
Apple’s attempts to improve Siri have been hampered by “organizational dysfunction and lack of ambition,” according to “more than 30 former Apple employees who worked in AI and machine learning groups.” The software is now “widely mocked” by many. I am still working at the company.
According to The Information, developers working on Apple VR headsets were reportedly so frustrated with Siri that they considered “building another way” to control the headset with voice technology. I’m here. Wow.
Apple launched Siri on the iPhone 4S in October 2011. (Image credit: Shutterstock / Tada Images) So why is there so much confusion surrounding Siri? By the sound of things, there are two answers. On the one hand, Apple has struggled to retain the employees it needs to develop its programs. Specifically, they lost those employees to Google.
According to The Information, Srinivasan Venkatachary, Steven Baker, Anand Shukla and others have all been pulled from Apple by Google. The latter is because they seem to have a better understanding of, or at least are willing to embrace, Large Language Models (LLMs). Apple CEO Tim Cook ‘tried to persuade’ [these individuals] But Google CEO Sundar Pichai is said to have personally separated them.
Another issue related to the above is that Apple seems reluctant to take risks with AI and Siri. The Information reports that Apple’s “top executives” are worried about seeing the company’s software make headline-worthy gaffes. This is what we’ve seen with ChatGPT and Bard in recent months.
What next for Siri? (Image credit: Unsplash [Omid Armin]) As for where these revelations leave Siri, it’s clear that Apple doesn’t expect to revolutionize virtual assistants anytime soon.
Instead, while companies like Google and Microsoft are pouring billions of dollars into developing chatbots, Apple seems to remain focused on delivering a real, physical product that beats the competition. .
That doesn’t mean Siri is completely left out. iOS 17 is expected to bring some improvements to Apple’s virtual assistant, with upcoming updates moving Siri’s on-screen interface from the iPhone’s bottom screen to Dynamic Island on compatible devices. It is rumored that
Additionally, Bloomberg’s Mark Gurman reports that users may be able to simply say “Siri” instead of “Hey Siri” when launching their personal assistant. This puts Apple’s Assistant in line with Amazon’s Alexa, where since its launch in 2014, users have only had to say “Alexa.” However, Gurman also said that getting Siri to work properly without “Hey” “was a technical problem.” The challenge” requires “significant AI training and underlying engineering work.”
Clearly, Apple’s failure to invest in AI development has already come back to haunt them. But until tools like ChatGPT and Bard become irreplaceable mainstream tools, there’s little reason to believe that Siri (as it is today) will influence Apple’s continued dominance in technology. is not. Or, of course, you can power Siri with ChatGPT for the best of both worlds.
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