UI/UX design is not just data. This is also why intuition is important.

There is a clear difference between facts and feelings. A clear divide between these two forces is divided by measurable statistics and intuition based on prior experience and perception. Although very different from each other, data and intuition together can be a valuable asset in many industries, including UI/UX design.

Of course, data is the fundamental asset of UI/UX design. This is to enable designers and developers to understand the analysis of their designs. Using powerful and logical tools like data raises the question: Why do UI/UX teams need intuition? Intuition fills gaps that simple data based on past experience, intuition, and subconsciousness cannot answer. But when data and intuition merge, they must coexist for a design that’s enhanced by statistics and style.

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strike the right balance

Web design is evolving with fresh, futuristic changes that shake up the status quo that users are accustomed to, while remaining in line with usability standards. Web design is layered with a myriad of features that make up its composition, and data is essential to sticking to the facts when it comes to website functionality and usability.

We all know that design is data driven. Developers leverage data in all forms for all usability purposes while prioritizing data as a tool for understanding potential users. Developers understand the importance of user-centric experiences and data for successful UI/UX web design. Ultimately, gather relevant and measurable insights about your users to create this.

A/B multivariate testing, data analysis with analytics, heatmaps, eyetracking, and surveys are just a few examples of how data can come from your website. This information is basically what you can build a user-centric design with accurate and accurate statistics.

Data is reflected throughout the website, but the intuition of the design and development teams must coexist in exactly the same workflow. Intuition provides an important perspective not only on users, but also on what constitutes a website. Intuition is an automatic sense that allows designers to make decisions based on past experience, user tendencies that were much more prominent in the design world, and human behavior. Past experience can contain valuable insights, such as standard practices, how they work in current designs, and how to find the golden ratio for implementing design elements. Data can also provide these insights in a more statistical way, but it’s the intuition that allows designers and developers to get into the headspace of potential users and build context for their usage.

For example, it is well known that modern users prefer instant results and quick access to information. On average, a visit to a web page usually takes less than a minute, unless the user is really interested in her website. With the rapid advancement of mobile and social media apps, information is instantly gratifying regardless of the platform or how users interact with them. Additionally, designers and developers recognize that platforms and digital design are heavily dependent on this new mode of information consumption, so UI/UX teams should build on their past experience interacting with other digital platforms. You can intuitively decide that faster is better.

This intuition enables them to make informed decisions about the designs that ultimately enhance the experiences and digital products they are creating for others. However, data can also be used to indicate how long users are expected to engage with digital products and how long before their attention diminishes. Design cannot work without both intuition and data. Although the two lie on the same plane, they provide two very different but useful indicators of what a design needs for both usability and fun.

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Implement intuition into your workflow

Intuition is subjective. It is formed of diverse characteristics and is not based on simple guesses, but on sensory, rational, and previously realistic accumulations of information. So how can something as subjective as intuition help in digital design?One way he incorporates intuition is by organizing his intuitive thoughts into work strategies. Most digital design agencies streamline their best ideas by reorganizing and sharing designs for initial and internal feedback. Opening the door for the team to provide feedback based on stakeholder expectations and their thinking, underpinned by the overall brand identity, opens the door for empirical, evidence-based intuition. increase. This not only enables new ideas and innovative creative thought processes, but also encourages iterative design and the freedom of new perspectives to improve design.

Intuition is flexible and subjective, and many aspects of it should be considered when using it. You can do this by breaking the process down into her three main steps: assess, analyze, and support. A key step is to fully evaluate your decisions based on your intuition. A realistic evaluation of possible constraints, pain points, practicalities, and benefits enables the thought process. It also strengthens intuition through careful consideration, especially for project success. Analyzing that decision is also important in understanding all possible alternatives to the design direction you decide to take. How can this effectively push the trajectory of the larger overall goal down? To support creative thinking with intuition, the established standards of the project must be aligned and supported. . This extends to website design directions that are subjective but supported by an established design system or standard.

Related: 5 Tips for Creating Innovative UX Design

data-driven design

UI/UX designers understand that data drives design. Because you can’t curate your design at its best if you rely solely on your intuition. Measurable analytics with data empowers intuitive decision-making with concrete evidence. There are valuable methods for testing and evaluating digital product metrics. From understanding the demographics of your audience, to analyzing his KPIs on user behavior, sales numbers, wait times and bounce rates, all the data can do to inform designers and developers. We have a lot.

However, the data may lack information holes. The data cannot directly tell designers which animations dominate innovation or which color stories to use. This is intuitive. Data should show statistically the percentage of companies utilizing a particular color story, or various demographics of users who prefer a particular visual/color story in an interactive design but cannot indicate how it should be utilized within the design or which alternate colors may be included. .

Restricting yourself to viewing data through tunnel vision can limit your company’s growth. Without intuition, creativity is sacrificed. Making decisions based solely on statistics and analytics dilutes the potential for game-changing thinking and disruptive innovation, and can set you on a trajectory of reinventing the expected. But even in this duality, data remains essential, as it will reveal whether such innovations are possible. Intuition is the key to any decision. Whether it’s in the world of UI/UX or making decisions in everyday life, intuition and data share information with each other and validate intuition with facts.