A lacking approach to UX measurement despite driving revenue and business outcomes
6 key points:
- Users are left out of product and user experience decisions.
- Organizations are not monetizing the power of good UX design.
- Over-reliance on imperfect UX metrics that provide no actionable insight.
- Time is the biggest obstacle to creating a user-centric culture.
- Demand for UX research is outstripping supply.
- DE&I considerations are not standard practice for nearly half of UX teams.
San Jose, California, April 26, 2022 /PRNewswire/ — UserZoom, a pioneer in the digital user experience (UX) insights category, has released its findings. The State of 2022 UX Researchreveals that by not managing or measuring UX like business-critical functionality, companies are missing out on important revenue opportunities.
user zoom The State of 2022 UX Research is our fourth annual survey, taking the temperature in the UX industry and identifying trends, challenges, and opportunities ahead. This year, 693 of his UX professionals from 40 countries were asked about his UX status at their organization.
Importantly, the study found that far too many companies (45%) fail to properly integrate user research practices throughout their product development lifecycle.
“In a digital-first world where anything is accessible from anywhere, the brands of the future will rely heavily on great digital experiences that work for everyone.” Said Alfonso de la Nuezco-CEO and co-founder of UserZoom. “Our findings from this year’s State of UX Survey suggest that every company should have a Chief Experience Officer responsible for customer-facing experiences and the significant business impact those interactions drive. It supports our belief in customer journeys and the investment in insight and design necessary to drive them.”
State of UX 2022 – 6 takeaways:
1. Users were left out of product and user experience decisions
The survey found that 43% of organizations admit they don’t have processes in place to make design and UX decisions based on feedback.
By excluding users from critical investment and product decisions, these companies are unable to fully reap the benefits of their UX investments and, as a result, use real UX insights to improve their products and services. You are missing out on the economic benefits of shaping.
2. Organizations are not monetizing the power of great UX design
The majority of organizations lack executive leadership, but the value of good UX is clear. More than 2 of his third of respondents said UX has a positive impact on customer satisfaction, and the majority (62%) said it improves brand awareness.
According to the study, by 2022, the most innovative organizations will move their UX management and strategy to the C suite, leaving behind the majority of those who view UX management primarily as a tactical consideration. It has been. But only 13% of organizations have his UX leader in their C-suite.
3. Over-reliance on imperfect UX metrics that provide no actionable insight
The good news is that executives are using measurement to evaluate UX. The bad news is they often use the wrong metrics.
The study relies on UX performance measurements that provide little guidance on how users will react to the experience and how to improve it, despite its proven impact on CSAT and revenue I understand.
Organizations use UX for uncovering usability issues (68%) and validating designs (66%) more than driving product strategy and innovation (50%) and measuring UX performance against competitors (36%) tend to. These organizations miss the trick and miss the opportunity for higher value research that can inform broader business decisions early in the process.
Four. Time is the biggest obstacle to creating a user-centric culture
The study found that the top five obstacles to UX research are:
- Time constraints (55%)
- Budget constraints (44%)
- Resource Constraints (44%)
- Difficulty recruiting participants (34%)
- Lack of stakeholder buy-in (28%)
UX research can be perceived as time consuming and adding an extra step to the product development process.
And this is often why digital product, design, and research leaders are forced to trade off quality of insight for speed. You can go ahead (but at a more frequent pace) or dig deeper with high-quality insights to slow down product development.
Choosing either path can prevent your UX team from contributing meaningfully.
But with the right system, users can take advantage of digital experiences and uncover better UX insights at a faster pace to deliver great digital experiences. Meet both business demands and customer needs.
UX teams shouldn’t be forced to trade-off between speed and quality with the right system to do it all.
Five. Demand for UX research outstrips supply
Another key point is that UX teams need to democratize and set governance in place to ensure quality data and expand capacity. The results of this study prove that UX is democratizing, but there is still a long way to go. Training other team talent is also critical to success.
Fifty percent of respondents say they centralize and share UX research insights, and 42% say their organization has a research operations team.
6. DE&I considerations are not standard practice for nearly half of UX teams
The study concluded that UX teams need to develop strategies with inclusive procurement and a culture that ensures inclusive and accessible design.
Forty-three percent of respondents said Diversity, Equity, and Inclusion (DE&I) will be one of the most important trends impacting user experience over the next five years.
But more than one-fifth say ensuring diversity and inclusion in participant recruitment is the most challenging part of the research process.
Without considering DE&I as a top priority, respondents found their research to paint an incomplete picture.
“Nearly half of companies report failing to integrate user research into their entire product development lifecycle, so UX research, design, and product teams work together to incorporate research to ensure the experience is a high-quality feedback experience. It’s important to see that it’s built on the “guessing game” Said Kuldeep KelkarSVP Global UX Research, UserZoom. “Teams with a higher level of UX research maturity will see better customer outcomes across the board, making it significantly more difficult to prove the value of UX to management to secure additional resources. It becomes easier.”
Read full text Click here for the UX Survey 2022.
About User Zoom:
UserZoom is the leading digital user experience insight system. Its all-in-one platform, recruitment engine, and professional services deliver the in-depth quantitative and qualitative insights essential to quickly and at scale to test, measure, and improve digital product experiences throughout the product development lifecycle. Offers. UserZoom helps businesses connect insights to the performance metrics that matter most. This enables you to make confident, customer-centric decisions that drive growth and deliver competitive advantage.by operating in North America When Europe, the company helps global brands such as Google, Oracle, Aetna, Santander, Kimberly-Clark, and half of the Fortune 100 raise the bar for digital excellence excellence. For more information, please visit the following URL: www.UserZoom.com.
SOURCE User zoom