Using data intelligence to disrupt UX design

Phillipe Hong, Founder and Director of Raw Studio, said:

“Big companies like Google and Uber understand this, but smaller organizations struggle to use data to enhance their UX to deliver better outcomes for their customers.”

Over the last few years, the motivations of designers have changed. Historically, the focus has been on creating websites, portals, and systems that put products and business processes at the heart of design decisions. But with the advent of user-centered design, that has changed by putting the building of relationships between businesses and customers at the center of the user experience. The challenge for many organizations is understanding how to create these relationships through design decisions.

“Understanding what the market and clients want is always data driven,” says Hong.

“In the past, following trends meant reading magazines, and collecting feedback meant actually having one-on-one conversations with customers to inform design decisions.

“By doing this at scale, data-driven UX design brings value to businesses that have huge amounts of data available from their online stores but don’t know what to do with it.”

The benefits of applying data intelligence to UX design are enormous. By analyzing data such as the client’s session length on his website, mouse clicks and user interface interactions, Hong and his team can predict that the client will increase his completed sales in 2022. We could help you improve up to 98%.

“A data-driven approach to UX takes the guesswork out of decision-making. We have been able to reduce the time and cost of doing this, making it accessible to small and medium businesses as well as large, resource-rich enterprises.” became.”

— Phillipe Hong, Director and Founder of Raw Studio

By accessing the client’s existing website traffic data, the team was able to create understandable, actionable, and more human insights, making the website customer-centric rather than product-centric. Using data to make decisions was an immediate result that saved our clients time and money and delivered a rapid and significant return on investment.

One of the key steps to successful data-driven UX design is setting realistic goals and expectations. When an organization has access to large amounts of data, it can become overwhelming and lead to a degree of “analytic paralysis”. Setting achievable goals allows companies to focus on areas of greatest value.

With these principles in mind, Raw Studio audits a client’s existing data, processes and simplifies it into something the client can understand, and kicks off a UX design project.

“At this stage, there is always an immediate payoff,” says Hong. “You start understanding your client’s customers and their behavior very quickly, and you can spend more time not only coming up with quick solutions, but also on the bigger picture strategy of the overall project.”

Another customer at Hong found that they had quite a few “ghost customers”. These are customers who have been on your website for up to two years before making a purchase. By analyzing the website’s data, the Raw Studio team created a more intuitive and visually appealing solution to simplify the shopping process and help users navigate the products more easily. I suggested a change to the website.

As the federal government seeks to position Australia as a leading digital economy in the years to come, understanding data-driven decision-making is what businesses need to know to remain competitive in the market. There is something.

“All companies want to better meet their customers’ needs,” says Hong. “The challenge is knowing where to start.

“A data-driven approach to UX takes the guesswork out of decision-making. We have been able to reduce the time and cost of doing this, making it accessible to small and medium businesses as well as large, resource-rich enterprises.” became.”

For more information, visit raw.studio.