UX Driving NPD for Neurodiverse Consumers

UX driving NPD for neurodivergent consumers


In recent years, a variety of “sensual beauty” products have been released. Still, these often improve mental health, relieve stress, and enhance sleep, rather than addressing the needs of people with specific neurodiverse conditions such as autism spectrum disorder (ASD). It is designed to

However, according to the Centers for Disease Control and Prevention (CDC), an estimated 5,437,988 (2.21%) adults in the United States have ASD, and the highest number of these people are those with the most significant purchasing power. Live in states: California, Texas, New York, Florida.

People with neurodivergent brains often have different needs and abilities than those with typical brains. Care companies can benefit from further exploring this ‘global sensory landscape’.

Mapping the global sensory landscapena

A 2019 study (published on MDPI) aimed to understand the global sensory landscape of cleansing/makeup remover wipes. The study was conducted by beauty and personal care giant Johnson & Johnson, the Center for Sensory Analytics and Consumer Behavior at Kansas State University, and Sensory Spectrum, a research firm that specializes in connecting sensory and consumer insights. done by the company.

Researchers sought to plan and identify the ideal facial cleansing wipe based on 71 attributes grouped into three areas:

  • visual and tactile cues
  • Cleansing performance cues
  • Skin appearance and feel after use

Researchers compared 13 different products across a wide range of criteria to gain insight into how to improve the consumer experience when using these products. These research findings and existing consumer insights have helped our R&D team establish strategies to guide product development in this category.

Rethinking the retail environment na

According to Lauren Goodsitt, Director of Global Beauty & Personal Care at Mintel, while some aspects of diversity are now commonplace, consumers with various disabilities continue to be often ignored. “As the cosmetics industry strives to be inclusive, brands need to continuously assess a still underrepresented consumer group to ultimately spark change.” she said.

She believed there was also an opportunity to consider the needs of people with NPD neurodivergence and reassess the retail environment to better accommodate these consumers.

“Fine adjustments in the store, etc. naSensory coordination and communication styles of diverse staffna, helps support consumers with neurodevelopmental differences. ” she said.

Innovation for consumers with disabilities na

Recent product innovations for consumers with various disabilities can inspire companies wishing to consider the needs of people with neurodiverseness.

  • Estée Lauder Companies’ free voice-activated Makeup Assistant (VMA) app helps visually impaired people apply makeup. “We have spoken with individuals within the blind community and it is very clear that they do not have the independence they would have liked and are forced to rely on others when it comes to using beauty and makeup products. became clear.”Monica Rastogi, Executive Director, Cultural Relevance and Inclusion and Diversity, ELC UK & Ireland, said:
  • Makeup artist and entrepreneur Veronica Lorenz created her beauty blender tool and vamp stamp eyeliner after surviving a benign spinal cord tumor that caused her to lose the dexterity of her hands.
  • Vive Health’s soft, non-slip foam applicator tubes are designed to increase independence for those with ALS, Parkinson’s disease, Ehlers-Danlos syndrome, rheumatoid arthritis, neuropathy, and multiple sclerosis.
  • Guide Beauty makeup applicators were created by Terri Bryant, makeup artist, founder, and Parkinson’s sufferer.
  • Kohl Kreatives Flex Collection Makeup Brushes feature wide, high-grip handles for those with motor or neurological disabilities. “I noticed that people with low vision problems struggled to distinguish brushes quickly and easily.says founder Trishna Daswani.
  • Unilever’s Degree Concept Deodorant: Created thanks to a team of experts to make collaboration and application with consumers with disabilities easier. Kathryn Swallow, Global Degree Brand VP, said:Over 60 million people in the United States live with a disability, yet products and experiences aren’t designed with this community in mind. ”na

sauce: Cosmeticsnana

Published: 2019, 6(3), 44;

Title: “Understanding the Global Sensory Landscape of Cleansing/Makeup Remover Wipes

Author: H. Xing et al.


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