[author: Vondrea McCoy]
We all know that a website is an important part of any business today. In an increasingly digital environment, his law firm’s website is a virtual storefront. Law firms often pay too much attention to design aesthetics and not enough time to the many other factors that convert website visitors into qualified prospects. Get an overview of the lead generation characteristics of your website. Keep reading for some proven lead generation boosters that can not only increase your conversions, but boost your site’s trust factor and authority.
discovered in the first place
Even the best website won’t do much for your legal practice if no one can find it. A law firm website should be designed with search engine optimization in mind. Search engine optimization (SEO) is the process of maximizing the number of visitors to your website by ensuring your site appears high in the list of results returned by search engines.
1. Build inbound links:
Off-page SEO is essentially building inbound links. That means getting other quality sites to link to you. The more inbound links your site has, the more important your website is (according to search engines). To get more inbound links, focus on quality content, submit your website to online directories, and avoid buying or bartering links.
2. On-page SEO:
This part of SEO focuses on including keywords in your copy. Notable elements include headings, subheadings, body content, image tags, and links. Focus on humans first, then on search engines.
3. Title and meta tags:
These areas aren’t as important to SEO as they used to be, but they’re still worth paying attention to. Most content systems allow marketers to edit these sections without code.
4. Fix the underlying problem.
Basic issues such as slow load times, server errors, broken links, and poor quality images can all affect your ranking in search engines. So the law firm has to conduct an SEO audit every six months to make sure there are no unnoticed errors on the backend.
You can sign up for free here.
Focus on user experience
You want your website visitors to stay on your website. Most of the traffic tends to leave her website without navigating to other pages. Improve user experience and lower bounce rate so visitors can spend more time on her law firm’s website and navigate to her sales funnel.
5. Making a first impression:
In no time, you need to prove that your law firm is trustworthy, trustworthy, and professional. Avoid chaotic color combinations and don’t add unnecessary elements like flash animations or music. Create a very clear navigation structure and use fonts that are easy to scan. Make sure all design elements such as fonts, colors, shapes, images, and layout are in line with your law firm’s brand style guide. It may seem like a trivial thing to make sure of this, but a clean, cohesive design will help your professionalism and credibility.
6. Use suitable images or videos:
A study found that photos of real people outperformed stock photos 95% of the time. Be careful to place meaningful images on your website and use a deliberate mix of copy and graphics. Try using images or videos of lawyers. See also: 10 examples of video marketing by lawyers.
7. Navigation:
A good and solid navigation structure that supports your search preferences is very important. The most important factor in designing a law firm’s website is to make information easy to find. Therefore, we recommend that you place simple navigation at the top of your site, add navigation in the footer, and provide a search box to help users find other content.
8. Accessibility:
Everyone who visits your site should be able to view your content clearly, regardless of browser, operating system, or device. View reports on this in Google Analytics and test frequently. It’s also important to make sure your website is ADA compliant.
9. Clear CTA:
It is imperative that users do not ask you how to contact you or who to contact. Clear contact navigation should be included in the header leading to the lead gen form. It’s also a best practice to include her CTA on appropriate pages such as service pages and blogs. This makes it easy to move on to the next step when user interest increases.
10. Optimized for mobile:
A large part of user experience is ensuring that every visitor has a positive experience, regardless of the device they are using. In fact, last quarter, we found that over 58% of website traffic came from mobile devices. Imagine how many leads you would lose if your site wasn’t optimized for mobile.
You can test your site’s mobile friendliness using Google’s mobile-friendly test tool.
content is king
An impactful website works as an inbound marketing machine. Content is what both people and search engines are looking for. It is also what ultimately turns visitors into leads.
11. Message:
The content of your website, the practices the law firm offers, the current page, what to do next, why you should take the next step on your website, your competitors Please make sure to clearly communicate what needs to be investigated. Always include a clear call to action (CTA).
Copy should be clear and informative on every page. Remember who your target audience is, what their needs are, and what problems they have. Next, create copy that aims to present the solution in an understandable and user-friendly way.
12. EDUCATION AND VALUE DELIVERY:
A great website experience isn’t just for law firms. It focuses on potential clients. We provide content in educational formats such as ebooks, white papers, checklists, webinars, and videos. Think about the problems your website visitors face and come up with content that can help them solve their problems (or get them to consult). A big part of standing out in the legal space is being a thought leader. If you want to be considered an industry leader and be remembered by your audience when making purchasing decisions, it’s important to provide useful educational resources.
13. Focus on quality:
Search engines are getting smarter and quality is more important than quantity when it comes to content. As I said above, write for humans, not search engines. Also, don’t forget to keep your content fresh, up-to-date, and relevant.
To create the highest quality content, remember:
- know your audience– Content should always be tailored to what your audience actually wants to see, not what is most convenient to create.
- deepen your understanding of the topic you are writing about– The topics you discuss should be well researched and include expert insights and statistics where applicable.
- Editing and Proofreading– Errors and mistakes are one of the fastest ways to lose trust and lose leads.
14. Avoid jargon:
Potential customers may dislike your content due to the excessive use of industry-specific terms and phrases. Phrases like “cutting edge” and “mission critical” are not as impactful as they used to be and can actually make your content less effective.
Additionally, be sure to explain any legal terms that are not commonly known. Remember, your audience is looking for you. please do not I have extensive knowledge of the legal field and need your help. Don’t let your website be a confusing place.
15. Blog:
A blog is an integral part of your content marketing strategy. They can help you create new pages of content for SEO, drive traffic to your website, and position yourself as a thought leader in your space. There are many tools available to make the process easier. Alternatively, you can work with an experienced agency like us to create an engaging blogging program.
Be sure to include a clear CTA at the end of each blog so that users can easily navigate to your lead generation form if they decide to take the next step.
16. Make content shareable:
Social media has exploded in popularity over the last decade. So being able to share the content you create across social platforms is essential. Add a sharing widget or plugin to your website or blog. You can use tools like AddThis to make your content more shareable.
17. Client Certification:
Potential clients want to see proof that you have done a great job for others. It can be very helpful in persuading you to take steps.
You can also easily add the best Google reviews to your site with tools like Birdeye.
18. Content in Other Forms:
Never stop working on your written content. Many media formats can bring a richer experience to your website visitors. Consider incorporating videos, online tools (such as tax calculators), audio snippets, and more.
remove:
Internet usage has exploded and will continue to do so. Having a website is not enough. Thoughtful strategies for law firm website design include SEO, content, and social media to help drive more website leads. Use these tactics to really generate more business from your website.
This post has been edited and republished since August 13, 2020.
