User experience and convenience are driving the adoption of new security technologies.
“I need to not have to think about my security. I want it there. I want it to work. But it has to be seamless,” said Brivo’s chief marketing officer Mary Clark said. Pioneer of cloud-based access control system.
This view of the industry’s future was presented to attendees of the March 14 webinar “2023 Security Trends: Safeguarding Your CRE Portfolio in Today’s Rapidly Changing Tech Landscape,” hosted by Commercial Observer Partner Insights and presented by Brivo. . the only speaker.
Clark described a report commissioned by Brivo on commercial real estate security trends for the sixth consecutive year, featuring the perspectives of more than 600 security professionals around the world.
She began by discussing the survey’s top five security trends for 2023. The first was an observation about user experience, and the second was that cloud-based access control using mobile and biometrics is becoming mainstream.
“Cloud-based technologies are enabling more popular implementations of mobile,” said Clark. “Also, we’ve been hearing concerns about biometrics for a while, but the responses show that the benefits are beginning to outweigh the concerns.”
A third trend shows that data collection and system integration are now seen as business imperatives, and that “integrating solutions around identity and access management is part of the job,” says Clark. said Mr. “But everything after that. You can see the spread, from video surveillance to alarms. Access control alone can’t do it.”
Trend 4 is accelerating cloud adoption and security centralization.
“This is probably one of the most variable things you see in different regions,” says Clark. “Concerns related to data privacy and security of personal data information felt more confident in the context of being on-premises than centralized in the cloud.
Centralizing data in the cloud has its own problems, but Clark believes those problems have receded over time and will continue to recede as centralization normalizes.
A final trend that Clark said has “a few obstacles” is that security integrators need to stay ahead of technology or risk being left behind.
“There remains a hurdle from many executives regarding buy-in for certain key aspects of access control, and the critical need to understand how to ensure a reasonable amount of security that is convenient, efficient, and deliverable. There is a need, based on the promise of the end-user experience,” Clark said.
But despite this, Clark noted that even skeptical executives who understand the importance of security are willing to invest in it as a priority.
Clark indicated that 84% of survey respondents consider the user experience of access control to be “very important.” An Instagram poll of webinar attendees showed similar support.
We then provided survey responses on which type of security respondents found most useful.
Facial recognition was the clear favorite at 71%, followed by smartphone security lock use at 55%, badge use at 26% and back-lifting fob use at 21%.
“This is all about experience,” Clark said. “People want seamless interactions.”
Regarding biometrics and mobile integration, Clark said Brivo has over 2 million mobile credentials that are now being used regularly to access real estate structures around the world.
“This is the direction: 71% of survey respondents said their organization will adopt mobile access within three years,” says Clark. “Mobility is what drives this experience.”
Clark noted that cell phone wallets have become a central place to store everything from car keys to boarding passes to concert tickets. It simply makes sense to make this central to accessing your work.
“These wallets are home to everything from access controls to loyalty cards to insurance cards,” said Clark. “I live in Maryland where I can get my driver’s license. Kia and others use mobile access to allow drivers to access and start their vehicles. It’s a key exchange. Mobile has become something we all depend on.”
Clark points out that mobile access has several advantages over traditional access cards. Lost cards can be cumbersome to replace, and card readers aren’t always the most accurate. Clark points out that mobile offers a whole different level of positive experience.
She later said interest in biometrics was even higher than Brivo expected, with 63% using biometrics for two-factor authentication and 40% using biometrics on all access points. .
Moving on to the importance of data collection and system integration, Clark provided a quote from a Global Security Operations Center manager highlighting how critical the data issue has become. do it today ”
“Last year’s survey showed that data integration and collection are critical, but now they are absolutely business essential,” Clark said, adding that the largest highlighted the vast world of data managed by Brivo, which owns one of the datasets of .
Clark then presented a portion of the research that asked which systems should be integrated. The most common of these was ID.
But the number of choices in this poll and other polls suggests that even with these advances over the past few years, many people are still figuring out long-term strategies for their digital security. is showing.
“There are solutions that are really important, but not the only ones,” says Clark. “I think it’s still shaking. It’s important to keep in mind that any company is completely overloaded by the number of SaaS-related solutions they use. We need to understand what is going on in the centralized systems that drive it, and integration is essential, and that’s what we’ve proven over the last few years.”
