Wunderman Thompson Makes Three Key Appointments in APAC Technology and Content – ​​Campaign Brief Asia

WT Nicholas Yeam Hasan Hasnie Geoff Smeaton copy


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Wunderman Thompson Makes Three Major Appointments in APAC Technology and Content

Wunderman Thompson announced three significant appointments across technology and content, adding Hasan Hasnie, Geoff Smeaton and Nicholas Yeam to the regional leadership team.

Hasan Husny joins the agency as Chief Technology Officer after nearly 19 years in digital and technology consulting at Accenture. Most recently, as his director of managing Accenture Song, Hasnie has led the architecture and delivery of complex digital platforms for clients around the world, including several large-scale transformational programs.

Husney grew up, studied and started his career in New York City. Since then, he has traveled extensively around the world, with several job openings in many cities in North America, Africa, and Southeast Asia.As Chief Technology Officer, Hasnie enables the organization to grow As a strategic partner, we work closely with our clients and focus on deepening the agency’s current technology capability set.

Hasnie says: I want to rely on my experience in delivering commerce and marketing technology in a large-scale, decentralized way and truly immerse myself in the exciting world of advertising. We have great clients from various industries and Wunderman hopes to learn a lot from them as well as his talented and experienced colleagues at Thompson. “

Wunderman Thompson Australia’s Chief Technology Officer, Geoff Smeaton, will expand his role as Regional Technology Officer with a focus on delivery. With over 20 years in the IT industry, working in multiple different sectors and over 14 years in e-commerce, Smeaton has a strong technical and architectural background in highly complex projects of varying scale and complexity. Has extensive experience in providing leadership for

The hire is part of Wunderman Thompson’s regional strategy to continue investing in deepening the agency’s technical capabilities across the region. Currently, in Asia Pacific, Wunderman Thompson Technology consists of 530 of his engineers, 90 of his UX/UI designers, 40 of his data specialists and 30 of his consultants. All of these contribute to the 500 platforms the agency has built for brands around the world. client.

Mr Smeaton added: “To be able to help our market deliver world-class technology solutions to our clients in Asia Pacific is a great challenge for me and an opportunity to work alongside an amazing team of leaders and practitioners across the region. .”

Additionally, Nicholas Yeam has joined Wunderman Thompson as Head of Content for APAC. With nearly a decade of experience in digital and content creation, Yeam joins the agency where he will lead and grow Wunderman Thompson Studios in the region. This is a digital and content production division that runs and optimizes the client’s marketing he ecosystem through a borderless network of global studios. As his APAC content lead, Yeam continues to drive studio growth by providing clients with efficient, high-quality content his solutions and operations, bridging the gap between brand inspiration and execution. Promote.

Prior to Wunderman Thompson, he served as Executive Producer at Huge, where he led production and operations, and spent time at Media.Monks and Hogarth Worldwide. He has built retained teams and operations for multiple FAANG clients while delivering experiential activations at scale like SK-II.

Yeam adds: The demand for scale, efficiency and quality continues to grow, and we are confident that Wunderman Thompson’s cross-border approach to manufacturing excellence will enable us to continue to meet and exceed our customers’ needs. “


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