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Visa, MasterCard, and RuPay are among the leading players in the payment card networks. A card issued by any of these networks could, earlier, not be switched to another network. Thus, this announcement may be especially welcome by Indian card holders who often travel overseas and want to port their cards’ network to align with their requirements.
Foster innovation
The current arrangement between card networks and issuers, that leaves customers with limited choice regarding card payment, is what prompted the RBI’s decision to allow card network portability. With this facility, the central bank aims to expand and enhance the card payment options available to consumers. This transformative step can help foster competition and innovation within the Indian card payment ecosystem.
The flexibility to migrate to a different payment network while preserving their existing card accounts, balances, and credit history is among the most significant benefits card network portability offers. But that isn’t all.
Here are some other benefits which customers can expect with the new rule.
Freedom to choose: Customers will be free to select the card network that suits their best.
More competition: The increased competition between card networks could lead to lower fees for consumers. They may even be offered more cost-effective options for making payments.
Better customer experience: Greater competition among networks may also lead to improved customer experience and service offerings by way of better rewards and benefits.
Challenges way
Implementing the rule could be technically challenging for issuers who would need to make adjustments to accommodate network portability. Also, infrastructure and process-related modifications to implement this change may lead to increased costs for card issuers.
RBI’s rules for card issuers
The draft circular by RBI mandates issuers (banks/non-banks) to issue cards on more than one card network while also offering customers the option to choose from multiple card networks. It also restrains card issuers from entering into agreements that limit their ability to tie up with other card networks. It is expected that cardholders will be able to switch their card networks through their issuers. The decision to allow portability of credit and debit card networks is a positive development for consumers.
The writer is CEO, Bankbazaar.com
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